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Thursday, January 28, 2010

"FOOLING" THE BRAIN-THE NEW "SATIETY" APPROACH

How about feeling full after eating a food which is actually not in sufficient quantities necessary to evoke that feeling? According to a group of scientists in the Netherlands feeling of satiety can be induced by modifying food structures such a way that the food stays in the mouth for longer time generating a complex set of aromas that help to stimulate the areas in the brain related to hunger and satiety. While in case of liquid foods viscosity can be increased to achieve the effect, solid foods should be made more chewable for the same effect. These findings have significance in the current fight against the obesity epidemic confronting mankind. Probably a product like chewing gum should be a right medium to carry the identified aromas which is released slowly and ensure satiety.

"Scientists at an independent food-research firm in the Netherlands say they can help create food and drink with aromas that fool your body into thinking you're full. Researcher Rianne Ruijschop and her team have found a way to enhance the familiar aromas in food enough to activate areas of the brain related to a full-stomach feeling".

Past efforts were directed at quenching hunger stimuli through means other than eating, focus being on stomach and after effects of eating. What is surprising is that the present understanding of food flavors stimulating hunger is contradicted by the new study. Good flavors generated during cooking in restaurants and bakeries invariably attract customers boosting the business. Further studies on the role of aromas on hunger and satiety are required to bring more clarity to the situation.

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com

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