Market

Market
Showing posts with label chocolates. Show all posts
Showing posts with label chocolates. Show all posts

Sunday, November 29, 2015

Heirloom cocoa! What is that?

Chocolate industry is one of the high profile industries that supply cocoa bean based confectionery products liked all over the world. However a close look at the industry reveals that cocoa bean is a pretext to sell more sugar and fat to a consumer community which does not seem to have any clue regarding the real quality of chocolate that reflects the magnificent delicate flavor of good cocoa beans. The industry in its frenetic rush for making more and more money also ignored the flavor aspect. In stead it was making products with attractive labels like bitter chocolates, hand crafted chocolates etc. Its R & D activities in agronomy were concentrated more on yield and the beneficial health attributes as per some published scientific reports because of the presence of flavonols in the original unprocessed beans. This trend seems to be changing after efforts by some major players to analyze the flavor profiles of different cocoa beans grown and evolve or discover new varieties that can yield raw materials with better flavor make up. Here is a take on this new development that can be expected to enrich the chocolate market with high end products with comparatively higher prices.  

"That's why leaders in the industry have created the Heirloom Cacao Preservation (HCP) initiative. It's a joint effort between the Fine Chocolate Industry Association and the U.S. Department of Agriculture's (USDA) Agricultural Research Service, and an outgrowth of the booming artisanal chocolate business. The program is utilizing the industry's most discerning palates, along with genetic analysis, to identify—and hopefully preserve—the fine-flavored cacaos of the world. HCP's purpose is to increase the availability of quality cacao and encourage farmers to grow it in a market that's currently overwhelmed by flat-taste, high-yield varieties."The chocolate industry has lost sight of its fundamentals, which include flavor," says Mark Christian, founder of the C-spot, a go-to website for chocolatiers and passionate connoisseurs, who is involved in the initiative. "Most chocolate people don't know good chocolate."Founded in 2011, HCP has so far designated seven "heirloom" cacaos in the world, with provenances in Belize, Costa Rica, Hawaii, Bolivia and Ecuador. The panel of tasting judges is made up of  prominent figures in the chocolate industry, including executives from Guittard Chocolate, Scharffen Berger and Valrhona. They review the historical, cultural, botanical and geographical makeup of each cacao. But most importantly, they are adding one last innovative metric: genetic profiling. "We're going to enter the next wave of chocolate," says Christian. "Chocolate has yet to be data-driven." Actually, corporate chocolate giants such as Lindt, Hershey's and Mars have long had an interest in genetics—but mostly as a tool for preserving and propagating cacao beans that consistently provide the highest yield and can withstand drought and diseases. And the USDA's Agricultural Research Service, the Cocoa Research Center in Trinidad and the International Cocoa Collection of the Tropical Agricultural Research and Higher Education Center in Turrialba, Costa Rica, all have ongoing programs to analyze and catalogue general data on cacao genetics. But the HCP endeavor is a completely different type of project, one that prizes quality over quantity. It's the first systematic effort by the chocolate industry to look at genetics in terms of flavor. Historically, when the industry identified a tree with a high bean yield, cacao farmers would propagate that variety by taking cuttings of a mother tree and grafting them onto a less desirable type of cacao tree, a process known as cloning. For example, a high-yield bean might be grafted onto the rootstock of a more disease-resistant tree, creating a variety that could more effectively keep up with the industry's demands. Two of the most popular high-volume, fast-producing varieties are CC-N51 in Ecuador and Cacao Mercedes in West Africa, which can both conceivably produce fruit in as little 18 months after being grafted. But cacao of this pedigree is generally low quality when it comes to taste and better suited for bulk production of cocoa butter and cocoa mass critical for making Snickers but a detriment when it comes to crafting a quality bar with few ingredients. Until recently, agronomists claimed there were only three varieties of the Theobroma cacao tree: Criollo, Forastero and Trinitario. But in 2008, Juan Carlos Motamayor, a tropical agronomist for the USDA's National Clonal Germplasm Repository and lead scientist of cocoa genetics at Mars Incorporated (makers of M&Ms, Twix, Milky Way and many other candies),published a study in the journal PLOS One that upended industry beliefs. His team conducted genetic analysis on samples from the three known species. After comparing DNA snippet patterns, they discovered 10 distinct cacao genotypes. A few years later, most believe the number is probably much higher, says Lyndel Meinhardt, a research leader at the Agricultural Research Service's sustainable perennial crops lab. The Mars research, he says, accounted for samples from only a handful of germplasm banks and collections in the world, and didn't represent cacao genotypes still out in the wild that have yet to be discovered. Meinhardt is helping to build a genetics database of cacaos known to have the finest flavors and has already genotyped HCP's first heirloom samples. The current count is 14 types of cacao, but that number is expected to grow—the USDA continues to make efforts to locate more diverse botanicals in unexplored areas of the Amazon."

The above approach by the industry to collectively take up common industry interests for research and development is indeed welcome. The individualistic research then can be devoted to creating unique products with exciting features in competition with each other. For example if a new cocoa variety is discovered with high health attributes by the collective research, individual companies can use the same to create their own branded products which can be promoted with their own resources. Other industries also can use this strategy to create a pool of basic knowledge as a foundation upon which individual branded products can be built. In India the idea of industry cooperation research institutions resulted in setting up several of them but its success was not some thing that is worth mentioning. Probably these were not well conceived and industry also must bear some responsibility for the failure of such attempts as there was very little confidence on the ability of scientists to work wholeheartedly for the industry. The example of the cocoa industry is a model that should serve to guide such future collaborative scientific efforts, nationally as well internationally. 


V.H.POTTY
http://vhpotty.blogspot.com
http://foodtechupdates.blogspot.com

Wednesday, March 18, 2015

Are some foods more addictive than others? New findings with far reaching implications!

Can some foods be compared to alcohol, tobacco or psychotropic substances from the point of view of creating addiction?. A significant number of experts are veering around to the view that there are a few foods being manufactured by the food processing industry which are capable of inducing addiction and one suspects that the industry also is fully aware of this, exploiting this knowledge to develop more and more such foods for catering to the consumers vulnerable to addiction. If this is true can the industry get away with such sinister designs and will not they be liable for class action before the judiciary for suppressing such an evidence? We cannot forget how the cigarette industry was caught doing the same and what penalty they had to pay running into billions of dollars as reparation for destroying the health and lives of millions of people in the US. Food technology has evolved into a fine art to day and creating a food with right proportion of sugar, fat and flavor is very easy. This is what the industry seems to be doing world over to improve their bottom line! In such a situation what needs to be done to reduce such addiction which is playing with lives of people in countries like the US as manifested by obesity, diabetes, hyper tension, kidney diseases etc? Here is a critique on this important issue that is worth reading. 

"Are Americans in denial about symptoms of food addiction? But are these foods addictive?  Michael Moss, author of Salt, Sugar Fat, states: "I tried to use the "A" word sparingly because the industry argues convincingly that food lacks some of the technical definitions of addiction and narcotics. They prefer words like alluring, craveable, smackable. But the aim is the same, which is to create the perfect formula and amounts of salt, sugar and fat that will send us over the moon and make their products irresistible." (2) Moss reports, "There are estimates, of course, but we're averaging something like twice the recommended amount of salt. The best estimate of sugar is 70 pounds a year. We're averaging 11 percent of our calories [from] saturated fat, the bad one linked to heart disease, and the recommendation is to get it down to 7 percent or less." (2) New study reports that highly processed foods are shown to be addictive, leaving consumers with substance dependence symptoms and behaviors. The University of Michigan is hoping that their new study will help consumers make more informed decisions. The new study confirms what many people have suspected:highly processed foods like chocolate, pizza and French fries are the most addictive (3) This is the first study to examine which foods can truly be implicated in food addiction. This has recently become a growing interest due to rising obesity epidemic. Prior studies with animals showed that highly processed foods or foods with added fat and refined carbohydrates trigger addictive-like eating behavior.  Clinical studies performed with human subjects indicated that individuals eating processed foods meet the criteria for substance dependence. (3) U-M assistant professor, Ashley Gearhardt, explains that highly processed foods are known to be preferred for their taste, it has remained unknown whether these food elicit an addiction response. Unprocessed foods such as brown rice and salmon have not been associated with addictive behaviors. (3) Erica Schulte, lead author, explains that individuals with symptoms of food addiction or higher body mass indexes report greater difficulties with processed foods. "If properties of some foods are associated with addictive eating for some people, this may impact nutrition guidelines, as well as public policy initiatives such as marketing these foods to children," Schulte said. (3) Nicole Avena, co-author of the study, reports, "This is a first step towards identifying specific foods, and properties of foods, which can trigger this addictive response," she said. "This could help change the way we approach obesity treatment. It may not be a simple matter of 'cutting back' on certain foods, but rather, adopting methods used to curtail smoking, drinking and drug use." (3)"

To be fair to the industry it must be argued that they have to look for decent returns for their investments and efforts in the form profits by creating a market for their products and after all they can sell only products consumers demand. Whether one likes it or not, organoleptic quality of foods has been the single most driving force as far as product development programs are concerned and launching a product is invariably precede by a market acceptability study trying to gauge the reaction of the consumer. Until recently consumer always decided whether a product is acceptable based on his perception regarding over all flavor including color, taste and texture and only now health aspects are coming into focus with demands being made on the industry to make healthier foods. If foods like chocolates, pizza and others with high sugar or fat or salt content are really addictive as being made out to be, there must be restrictions against their manufacture and marketing. Can any country treat foods like alcohol and regulate their sale without impinging on the rights of the consumer to decide what he wants to eat from among the products that pass the quality and safety standards prevailing there? One has to only recall the experience of the government in New York which tried to restrict the size of bottle sizes of soda which was rejected by the courts there as violation of personal freedom! Similarly look at the resistance that is emerging in the US for a simple proposal to include extent of added sugar to a product by the processing industry on the nutritional label and it is unlikely that similar efforts in reining in food industry will ever succeed!

V.H.POTTY
http://vhpotty.blogspot.com
http://foodtechupdates.blogspot.com

Monday, November 3, 2014

Age related memory loss-Can it be reversed?

Who does not like to be alert and enjoy unfettered memory even during old age? It is a dream every old person cherishes because of the frustrating days when memory loss affects practically every activity associated with normal living. Dementia and Alzheimer's are dreaded words in the dictionary of old people but with progressive aging, decreased brain activity controlling the memory process cannot be avoided altogether though different people have different rate of memory deterioration. If recent scientific studies are taken into reckoning there is hope for those afflicted by memory loss by consuming plant flavanols especially those present in natural cocoa. This development may have lot of implications for geriatric population but there are several riders for using flavanol therapy for improved memory. Here is a take on this issue and read what the scientists say about this phenomenon.

"Do you forget where you left your keys or parked the car, or have difficulty remembering the names of people you've just met? The good news is that chocolate – or more specifically, naturally occurring compounds in cocoa called flavanols – can reverse age-related memory decline in healthy older adults, according to a Columbia University Medical Center (CUMC) study. As we get older, most of us will experience some issues with memory. These changes start in early adulthood but aren't usually noticeable until we reach our fifties or sixties. Flavanols are a subgroup of flavanoids, compounds that provide a range of health benefits. They are also found naturally in tea leaves, red wine and some fruits and vegetables. In the CUMC study, participants who had a high-flavanol diet for three months performed significantly better on a 20-minute pattern recognition memory test than participants on a low-flavanol diet. FMRI brain imaging showed that participants on the high-flavanol diet exhibited noticeable improvements in memory in the part of the brain associated with normal age related memory decline, the dentate gyrus. This is a different part of the hippocampus to that affected by early stage Alzheimer's disease, the entorhinal cortex. "If a participant had the memory of a typical 60-year-old at the beginning of the study, after three months that person on average had the memory of a typical 30- or 40-year-old," says the study's senior author Dr Scott Small. The study, published in Nature Neuroscience, provides the first direct evidence that this natural process of ageing, caused by changes in a specific region of the brain, can be improved by diet – and may avoid the need for pharmaceutical intervention. Despite the positive findings, the researchers caution against increasing chocolate consumption. While cocoa flavanols are abundant in the cacao plant and fresh cocoa beans, most methods of processing remove many of the flavanols found in the raw plant. Factors such as the amount of time the bean spends in and out of the pod after harvest, the amount of fermentation (a key step to develop "chocolate" flavor), and the type of drying used can all affect the level of flavanols, so even raw cacao products may not be particularly high in flavanols."

It is amusing to see the cocoa/chocolate industry promoting chocolates claiming umpteen number of benefits if their products are consumed regularly. Sadly these claims are ill founded because most of the chocolate products do not contain much flavanols which are destroyed during the conversion of cocoa pod into chocolate products. The original pods are allowed to be fermented by typical bacterial population present in ripe cocoa pulp and then the beans are dried and severely roasted, cracked, nibs ground for long hours into fine cocoa mass before preparing chocolate products. During such a rigorous processing regime flavanols present in the original pod are bound to be adversely affected significantly. Added to this, extra fat and sugar are incorporated to make chocolates extremely appealing to the human palate. It is a dangerous thing to consume such chocolates generously and what it can contribute to is only dental decay and other sugar and fat related diseases!  Bitter chocolate products containing cocoa solids upwards of 70% are comparatively much better containing at least small concentration of flavanols besides low levels of white sugar. The million dollar question is how to get highly concentrated falavanol preparations from natural cocoa pods. Scientists who made the above disclosures regarding the beneficial impact of flavanols used a specially prepared extracts from green pods provided by the industry. Whether chocolate industry will be overwhelmed by demand from health conscious consumers for flavanol rich products rather than good tasting conventional chocolate products is some thing one has to wait and see!

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com

Friday, April 23, 2010

"GOODNESS" IN CHOCOLATE-NO MORE "GUILTY" EATING!

Chocolate confectionery is a much maligned group of food products being blamed for many health related problems but fortunately this adverse image has not dented its popularity amongst the consumers young as well as the old who continue to enjoy the delicate flavor of many chocolate products. That cocoa bean contains many health protecting phytochemicals has been known for many years but the high fat content, that too highly saturated ones and high sugar levels in most of the products have given a bad image to chocolate products. Recent studies have brought out clearly that chocolate consumption in limited quantities can do wonders to protect human health.

An extensive study by German nutritionists has produced results many chocoholics have been dreaming of for years. They monitored more than 19,000 people and their chocolate consumption over a decade, finding those who ate the most got the greatest benefit. The experts found eating 7.5 grams of dark chocolate could reduce your risk of a heart attack or stroke by 39% and could also lead to lower blood pressure. As always though, there is a catch - the most expensive, purest chocolate is the best for you. The nutritionists found dark chocolate produced the best results when it contains at least 70% cocoa. June Davidson from the British Heart Foundation also cautioned the amount identified in the study did not offer the chance to pig out.

"This was a really interesting study and it found that a very small amount of chocolate actually reduced your blood pressure and your risk of heart disease. "With it being Easter, chocolate lovers could get very excited about this report, but you really do need to read the small print about this study and it's perhaps not as good as it seems. "The amounts of chocolate were very small - only seven grams - and that's about a square a day or about half a small Easter egg spread over a whole week, so we are talking about very, very small amounts of chocolate." Dianna Muriarriz, who runs a boutique chocolate store in Leamington Spa, said chocolate becomes fattening and higher in calories when other things are added to it. "The more natural it is, the better it is for you. So the darker the chocolate, the better it is for you." Ms Davidson added: "Dark chocolate has had a lot of publicity in the past about it being beneficial and that's due to the flavonols that are actually in the cocoa. "There's some suggestion that chemical has heart-protecting effects." Some boutique chocolates even contain real fruit, so does that mean they count towards your five a day? Doubt it. The problem now is likely to be whether chocolate will taste as good, now that it is so good for you.

If industry can reorient its strategy to make more health friendly products from cocoa beans and position it as a "desirable and nutritious" well being category of food products, it will earn the respect and love of humanity for years to come.

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com