V.H.POTTY
http://vhpotty.blogspot.com
http://foodtechupdates.blogspot.com
Water is the elixir of life and though it is abundantly available in this planet, accessibility is becoming increasingly difficult because of mindless over exploitation of this precious natural resource. If a country like India is facing acute water scarcity, it is due to short sight on the part of the planners who failed to put in place a realistic and practical water policy to prevent over exploitation. There are thousands of house holds in rural as well as urban India having limited accessibility to safe drinking water while rain water is allowed to flow into the sea without harnessing. On the other hand food processing industry is one of the most water intensive sectors with the safety of end products closely linked to optimum use of water. While the minimum water needs of this sector must be ensured, unnecessary wastage due to inadequate management oversight must be prevented at all cost. Rain water harvesting and waste water recycling must be an integral part of any planned industry as water crisis is likely to assume monstrous proportion in the coming years. Recent acclamation of an international food company for its yeomen contribution to water conservation must set a lesson for other food industry players to emulate the same for the good of "Mother Earth"
"Nestle has been named the winner of the Stockholm Industry Water Award for its leadership and performance to improve water management in its internal operations and throughout its supply chain. The Award Committee also recognised Nestle's work to improve the water management of its suppliers, which includes over 25 million people who are involved in its entire value chain. Nestle employs 1,000 agronomists and water experts, who work directly with farmers to help them reduce their water requirements, increase crop yields, and minimise pollution. In 2009-2010, Nestle provided expert training and technical support for 300,000 farmers and the company continues to collaborate with other food industry leaders to establish best practice and guidelines for sustainable water use at a farm level. Nestle also has a leading role in the 2030 Water Resources Group. Award Committee Member and Director of Water Projects at the World Business Council for Sustainable Development, Joppe Cramwinckel, said: "Through its unwavering commitment, Nestle has established itself as a leader in smart water management and is deserving of this prestigious award. It is providing an example for other food producers and distributors to follow. With agriculture accounting for nearly 70% of global water use, and food demand expected to double by 2050, companies have an increasing responsibility to improve food chain resource efficiency." The honourary award will be presented to the chairman of Nestle SA, P. Brabeck-Letmathe, at a ceremony on August 24 during the 2011 World Water Week in Stockholm. When receiving the news, he said: "I am most grateful for this recognition. We have identified water as the biggest challenge for future food security, and beyond that, for economic growth. This is probably the most prestigious award in this area for a company - and it will be a strong encouragement for us to continue with our efforts." Nestle is the largest food and nutrition company in the world, employing around 280 000 people in over 100 countries. Over the past decade, Nestle has reduced the total water withdrawals by over 30 percent, more than doubled the water efficiency of their internal operations and made significant reductions in the quantity of wastewater discharged into the environment".
It is surprising that this company which has its operations in India does not propagate its good deeds done in India, if any and an informed public is much more valuable than investment in saturated advertisements about their consumer products, blared across millions of house holds in the country through electronic media. With their portfolio including some of the most water demanding products like dairy, tea, coffee etc Indian public would like to know about their efforts in India in the area of water conservation. It is not easy to forget the bad experience of Coca Cola company in Kerala which was accused of destroying the water resources in the area of its beverage plant operations by over drawing ground water. It must be remembered that this incidence had tarred the very image of trans national companies which may take many more years to restore.
Safe drinking water is a universal problem and most parts of the world suffers due to limited access to safe water. While urban house holds have some sort of public water supply with relatively better quality, it is the rural population which suffers grievously on account of water shortage and indifferent water quality. There appears to be a vested interest in keeping the water unsafe which is being exploited by the water bottling industry to amass massive fortunes in practically all countries and the use of bottled water has become so omnipotent that even in areas where water is safe for consumption, people seem to have developed the habit of consuming only branded water. Availability of water purification gadgets makes it easy for urban families for processing the supplied water into comparatively cleaner water for daily consumption. Here is an innovation reported recently that is just a straw fitted with simple filters for drawing clean water from any water source.
"Now it can be good business as well. If you are a hiker or camper, you may have heard about Vestergaard Frandsen's LifeStraw. It's a hollow stick equipped with a series of filtering membranes. You put the end of the stick in a river or puddle ─ or a toilet, for that matter ─ and suck on it. By the time the water hits your lips, it is clean and safe ─ its filters are fine enough to trap virtually all bacteria, viruses and parasites. The product has a bigger cousin called the LifeStraw Family. You hang it on your wall, pour dirty water in the top, open the tap and clean water comes out the bottom. No power or replacement parts are required. Each unit cleans about 18,000 liters of water ─ enough for a family for three years. The market cost of the unit averages out at a penny per ten liters of water purified.Vestergaard Frandsen will distribute the LifeStraw Family for free. It is helping to sponsor a traveling campaign through the western part of Kenya set for April, 2011, that will reach 4 million families. The campaign bundles various products ─ each family that attends will get insecticide-treated bednets to protect against malaria, AIDS tests and counseling and a free LifeStraw Family".
The efforts by the above company is laudable and serving millions of families in a country like Kenya is a logistical nightmare. Though the contraption is claimed to be efficient in filtering the water to make it free from all bacteria, viruses and parasites, independent verification may be necessary before it can become a commercial success. This is especially critical when one hears about the indifferent performance of almost all brands of water purifiers, now being marketed, in keeping out all disease causing vectors.
In India most rural water supply schemes do not recover any cost incurred in setting up bore wells and supply line which any how cannot be called a protected water supply. But in urban areas house-hold water supplied is generally "priced" to recover the input expenditure though most water supply boards are running under loss. Citizens may be willing to pay any reasonable price for water supplied, provided the quality, quantity and safety are guaranteed. The huge bottled water industry sells water in bulk at about Rs 1000 per cubic meter and consumers are willingly paying this rate since they are convinced about their reliability. In many cities in India bulk supply of water of indifferent quality at Rs 100-150 per cubic meter is common. Probably if adequate investment is made to supply water of assured quality, citizens may not cringe paying a decent price for it.
Access to safe water is one of the fundamental rights of a citizen living in a civilized world. Drinking water sources are often contaminated and it is the legal responsibility of the civic bodies administering an habitat to clean up the water before distribution through fool proof delivery system. While in India protected water supply is a joke, as none exists qualifying for such a description, spawning a multi crore bottled water industry at the expense of the hapless citizen. One would have thought that in a rich country like the US, the citizens should be much better off than their counterparts in developing countries. It is not so is borne out by the recent revelations about the situation prevalent in that country.
"That law requires communities to deliver safe tap water to local residents. But since 2004, the water provided to more than 49 million people has contained illegal concentrations of chemicals like arsenic or radioactive substances like uranium, as well as dangerous bacteria often found in sewage. Regulators were informed of each of those violations as they occurred. But regulatory records show that fewer than 6 percent of the water systems that broke the law were ever fined or punished by state or federal officials, including those at the Environmental Protection Agency, which has ultimate responsibility for enforcing standards. Studies indicate that drinking water contaminants are linked to millions of instances of illness within the United States each year".
It is true that the water supply system in the US is so gigantic that it covers 54700 schemes across the nation under the control of local authorities with safety monitoring being the responsibility of the federal agencies. But water being a causative factor in millions of illnesses every year it is scandalous to see such a situation existing for years and being a rich country financial resources might not be the constraint for overcome the grim reality. Probably, with such a dismal record of the local execution authorities, the BPO model may have to come to the rescue of water management in the US in the coming years! Is India ready? With a dismal record to boast of in the domestic scene, India does not have any credibility to offer such services in designing and implementing safe water projects at international level.