Tuesday, January 1, 2013


The food truck phenomenon which started a few years ago in the US seems to have caught the imagination of the consumers there and there is no stopping of the fast growth of this catering sector which expanded significantly during the last 5 years. If reports are to be believed, there is hardly a city in that country which does not have food trucks roaming their streets to serve good, fresh food preparations at the lowest cost possible. There are rumblings among the established players like restaurants, fast food chains and the organized food industry because of the adverse impact of the new emerging trend on their bottom line. True to the old adage that "if you cannot beat them,  join them", many of them are launching their own food trucks to tap the growing market for street served foods! Here is a take on this as being reported.

But hipsters and foodies aren't the only ones with an interest in food trucks. Unconventional companies, many of them fast food chains, are hoping to cash in on food trucks' popularity -- even Campbell's recently looked to food trucks for inspiration in an attempt to revitalize its brand. But is this a sign that the trend has jumped the shark? If you're unconvinced, consider this: Taco Bell, Chick-fil-A and even Rachael Ray's dog food line all have food trucks. Seriously.

Probably a food truck that serves food near places where people congregate or transit through makes eminent business sense as there is minimum time delay in accessing to ready food in a jiffy. Besides food trucks do not park in one place and use the modern IT gadgetry to notify their presence in different localities. Who will not appreciate when food is brought nearer to you, in stead of going to far away places for the same? Street vending has been a traditional practice in many Asian countries with old cultures, though the level of hygiene and safety of foods served by them are often questionable. Food Trucks as being seen to day in the US is nothing but a glorified version of street food vending but they are under surveillance of local civic authorities for ensuring consumer safety. Considering that most cities in Asia are congested with narrow lanes it is doubtful whether mobile food serving version will ever take root in these countries.


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