V.H.POTTY
http://vhpotty.blogspot.com
http://foodtechupdates.blogspot.com
One of the critical questions that haunts small scale food processors world over is whether the application of food laws are discriminatory in nature, invariably favoring large industries with financial and political clouts. It is a matter of concern that the transnational food and beverage giant Coca Cola Corporation was allowed to get away with just a rap on its knuckles after committing a grave mistake in the form of manufacturing bottled water products contaminated with mold which caused diarrhea and vomiting when consumed. Instead of punishing the manufacturer with severe penalties, the New Zealand food safety agency pushed the incidence under the carpet after administering a mild rebuke. The manufacturer was able to get away by apologizing to those "inconvenienced" by drinking the contaminated water! Here is a take on this episode.
"NZFSA initially agreed on a trade level recall, rather than asking consumers to return the product, because the water was usually drunk soon after it was bought and people would not have drunk much of the water as it tasted horrible. However, it was then decided that the scope of the recall was not enough and it was extended to more water produced at the factory. Between August and February Coca-Cola sold more than 2.5 million Pumped bottles. Following an investigation which concluded last month NZFSA identified a number of deficiencies in Coca-Cola's processes. It said a marketing company, not Coca-Cola, alerted NZFSA to the trade recall and Coca-Cola had not notified its third party auditor it was recalling the product. NZFSA was also unaware Coca-Cola's had changed its third party auditor. MAF said Coca-Cola's recall plan was now being rewritten with its guidance. Coca-Cola realised major improvements had to be made to its recall plan and was pro-active in getting to the source of complaints, MAF said. However, MAF warned that although it was closing the file, if Coca-Cola breached the Food Act again it would consider legal action. In a statement Coca-Cola apologised for taking Pumped off the shelves, especially to those who had bought the contaminated bottles".
It is shocking that a company like Coca Cola can commit a mistake in the simple process of sterilizing water and obviously one cannot attribute this to any genuine problem. The mishap must have happened because of the negligence of the company staff including the QC group and the concerned authorities should have taken a more serious view of this episode. Not only that, the manufacturer should have been taken to the court for awarding financial compensation to the affected consumers as per international norms. One may recall that the same company was hauled up in India a few years ago for contaminating the waters around their bottling plant, for which heavy financial compensation is being sought. No matter how powerful the industry is, liability for damages wrought about by its mistakes on the community must be enforced.
Who ever could think of "recall" of bottled water products from the market based on safety considerations, that too in a country like the US where normal piped water supply is considered safe for drinking? But such things do happen and the industry deserves some appreciation for this action, though the intention behind such recalls might have more to do with brand image protection that consumer safety.
"This list (which I will soon post online) includes a remarkable list of contaminants. In addition to the benzene found in Perrier, bottled water has been found to contain mold, sodium hydroxide, kerosene, styrene, algae, yeast, tetrahydrofuran, sand, fecal coliforms and other forms of bacteria, elevated chlorine, "filth," glass particles, sanitizer, and in my very favorite example, crickets.Yes, crickets. In 1994, a bottler in Nacogdoches, Texas issued a recall for sparkling water found to be contaminated with crickets. The water was distributed in Alabama, Florida, and Georgia and the recall notice wasn't issued until seven months after being bottled and distributed, making it unlikely that consumers were notified in time to avoid buying the contaminated bottles. Maybe they thought it was a bonus, like that worm in tequila, or the weird things sometimes found in flavored vodkas".
Indians can take solace that no one has so far complained seriously about the safety of bottled water though there are more than 1000 bottling units working across the country. Here again the reason for such a "clean" record has more to do with the slack safety vigilance system than the efficiency of the industry! There was a hiccup some time back regarding presence of pesticide residues in the products manufactured by some major players but nothing much has happened there after. The ISI marking and safety overseeing by the Bureau of Indian Standards are nothing but a sham as this agency is more interested in the revenue coming out of the licensing process rather than enforcing the specifications for which it has neither the expertise nor the personnel and the infrastructure. Indian consumers are left to fend for them selves while the bottling industry is laughing all the way to their banks with their undeserved bounty.
It is a mystery as to how bottled water industry has got such a stranglehold on the citizens in many wealthy countries where piped water supply is considered safe for potable purpose. The reported effort in Italy to even give easily recognizable brand name to the public water supply reflects the ground reality that bottled water industry has hooked millions of people to its products through mind boggling investments in hard sell promotional programs. What many in the West feel about this tragic societal distortion is borne out by a commentary published on the recently "celebrated" World Water Day.
"The bottled water industry is taking a page from the playbook of big tobacco in promotion of its product," said Wenonah Hauter, executive director of Food & Water Watch. "As activists around the world today observe World Water Day, it is especially important to draw attention to these misleading tactics that are distracting consumers from the most responsible water source there is: the tap." Recent advertising campaigns by bottled water companies such as Nestle, Coca-Cola, and PepsiCo have cited their respective contributions to water-related charities as evidence of their commitment to sustainability, yet the bottled water industry has financial incentive to sell as much water as possible. Some 8.7 billion gallons of bottled water were sold in the U.S. in 2008, but their production used an estimated 26 billion gallons of water.
What catastrophe a country can face is amply demonstrated by the trials and tribulations of a whole community in Kerala which openly canvassed for setting up a bottling plant in their area and what devastation visited on them years later by their short sighted initial enthusiasm. It is another matter that the multinational bottling company is being sued for more than Rs 2 billion for the damages to the community by their over exploitation of water resources in the area.