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Friday, September 18, 2009

CHINESE CONSUMERS-FALLING CONFIDENCE


When consumers lose confidence on the ability of the domestic industry to deliver products with assured quality and unquestionable safety, they look to imported goods from countries with high reputation and reliability. This is what is happening in China which went through a harrowing time when there were avoidable mortality of children due to kidney ailments after consuming adulterated baby foods. It is sad that domestic industry does not exercise its responsibility for the safety of its patrons when such sub-standard products are put in the market for short term gains.

If reports emanating from China are true, domestic industry there is bound to suffer by the skepticism of the consumers regarding their reliability. "It seems Chinese nationals don't trust domestically produced food products as much as they once did. After last years melamine-contaminated milk powder incidents more and more Chinese people are buying milk from overseas".

It is another matter that two of the functionaries of the industry found responsible for the above crime had to pay with their lives for the negligence that caused misery to many families. Food industry in other countries must learn a lesson from the Chinese episode and resist the temptation to short circuit the quality and safety process for short term gains.
V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com

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