The study brought out by The Associated Chambers of Commerce and Industry (ASSOCHAM), also suggests that with projected investment, export of processed foods could increase by over 70 per cent in next 5 years to touch the targeted level of over $25 billion from the current level of approximately $15 billion. However, in spite of vast natural resources, import growth of food products in India is also expected to be strong over the forecast period to reach $13 billion. The ASSOCHAM, has projected that US$ 30 billion worth of investment can revolutionize Indian food processing sector and take up processing of food and vegetables to levels close to 10 per cent by 2015. In case of fisheries, it has possibilities to reach 40 per cent levels, close to 15 per cent about poultry and over 40 per cent in case of buffalo meat and nearly 60 per cent as regards to milk. Processing levels of fruit and vegetables in case of USA, Philippines and China currently exists at 65 per cent, 78 per cent and 23 per cent respectively".
This is not the first report by ASSOCHAM and this will not be the last also. But in stead of taking this report as absolute truth, new entrepreneurs must consider it as a macro level projection and do their own investigative work before deciding on the industry they want to start. Industry associations are supposed to advocate the cause of the business they are engaged in to prevent impractical and inappropriate developments harming their interest and be sensitive to the changing needs of the consumers they are supposed to serve.