Market

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Tuesday, January 17, 2012

MULTI AGENCIES VS SINGLE AGENCY FOR FOOD SAFETY ENFORCEMENT

One of the prime claims of achievement, made by the Ministry of Food Processing Industry, GOI was that it was instrumental in creating the food Safety and Standards Authority of India (FSSAI) by integrating various central agencies dealing with this subject in different ministries. It is another matter that the "Authority" lacks real authority to enforce discipline in the food market, the fraudsters and adulterators still ruling the roost! It is very true that, for any organization to show its efficiency, it requires some time and the food industry seems to be optimistic that FSSAI would be able to show results soon. Whether the recent FSSAI surveys across the country that highlighted the prevalence of wide scale adulteration in milk and other foods, (already well known?) is a forerunner of more deterrent actions in future remains to be seen. Diagnosing a disease is a different ball game compared to surgical intervention to remove the malaise detected. According to international reports the much heralded FDA, USDA inspection system for meat and animal products and supervising agency for imported foods are likely to be merged, hoping for more effective safety compliance by the industry. There appears to be critics as well as supporters for the new proposal and here is a take on this new development.    

"FSIS regulates by inspection and enforcement. Their daily presence in nearly every single meat and poultry plant in this country is mandated by law and funded by Congress. They can shutter a plant simply by having the inspectors not show up for work. FDA regulates by education and writing Good Manufacturing Practices and suggesting policies to follow when producing food. Foods like sprouts, cantaloupe, peanut butter and shell eggs come to mind. And FDA inspection is either by a state entity, a third-party auditor paid by the company or themselves when an outbreak is recognized. The FDA has no mandate in inspection or audit frequency, and very little in funding to do so. And therefore they very rarely inspect or audit unless a disaster mandates it. This is not to say one agency is better than the other. They are very different entities, and the laws that they follow are very different also. To blend them into one might be like mixing oil and water".

People are always apprehensive about mergers creating monopoly and power centers not responsive to their problems and same fear is influencing the views on the proposed merger also. One need not agree with the critic above that the new mega dispensation would be worse than the fragmented players controlling food safety administration. As long as the new agency created is answerable to the elected body and if adequate built-in protection is provided for preventing hegemonic tendencies, there is no reason why the integrated system cannot work more efficiently than several independent agencies under different departments.

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com

INDIAN ETHNIC FOODS IN AMERICA-QUALITY RECOGNITION

This Blogger has been crying hoarse for the last 3 decades to no avail regarding the neglect of Indian ethnic foods by food scientists in the universities as well as specialized food research institutions. The yeoman work carried out during fifties and sixties of the last millennium on products like Idli, Vada, Dosa etc to develop ready mixes served admirably to popularize these foods with younger generation and nuclear families but further progress was not perceptible as most younger scientists considered working on western foods like biscuits and others more appealing to further their career. If to day only Gulab Jamun and Rosagolla are available with long shelf life while all others are perishable within a matter of few days, no one is to be blamed but the native scientists for their total neglect of these products. Recent reports of CFTRI Mysore developing suitable packaging technology to preserve products like Laddu, Bombay Halwa, Carrot Halwa, Doodhi Halwa etc are most welcome, hopefully heralding a renaissance of this sector. It is highly satisfying to see a foreign company based in the US getting international quality certification for about 3 dozen products based on Indian cuisines which are popular in that country. Here are details about the accomplishments of this pioneer.  

"Deep Foods, the leading producer of restaurant quality frozen Indian cuisine, announces its vegetarian and vegan qualification by the prestigious American Vegetarian Association™ (AVA). As part of their commitment to producing only the highest quality Indian cuisine, Deep Foods is pleased to take this next step forward in achieving nationally recognized vegetarian and vegan food certification.
The AVA was created to promote the interests and concerns of individuals and organizations involved in the preservation, propagation, and distribution of vegetarian ideas and products. The primary goal of the AVA is to provide a widely recognized certification program that will enable vegetarian-minded people to make accurate food choices, being certain they can be confident in their selection and that of the manufacturer's claims. "As consumers become more and more health conscious, it's our responsibility to offer a diverse range of restaurant quality Indian cuisine that is 100% safe for vegetarians and vegans, and for those with allergies," said Mike Ryan, VP Marketing, Deep Foods. "For that reason, Deep Foods is proud to manufacture products that are AVA vegetarian and vegan certified." The AVA-certified logo will be clearly displayed on a total of 35 Deep Foods products, denoting either vegetarian or vegan certification. The Deep Foods product line offers 19 vegetarian and 16 vegan options".

Food manufacturers in the US are fortunate in that they have well managed Indian stores, spread across that country with frozen and refrigerated display facilities with high capacity while the cold chain infrastructure is one of the best in the world. It is amazing that there are at least 100 Indian origin processed products made in or imported into the country which can vet the appetite of any food connoisseur
while in its land of origin one cannot even see 10% of these items! These products represent almost all major ethnic segments in the south as well as north providing a wide choice for US settled families. With such certification facilities available at least for vegetarian items, the clientele for Indian foods can be expected to expand very significantly among local population.            

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com

Monday, January 16, 2012

THE "NATURAL" MANTRA-A CRITIC'S ADVICE FOR GOOD HEALTH

What is the right formula to maintain a reasonably decent health for many ordinary citizens who are caught between the "deep sea and the devil" when it comes to choose the right food? Is too much dependence on products churned out by the process industry really bad? Are processed foods addictive? These are some of the issues that bother the common man in his day to day fight to stave of diseases and health disorders. Here is a list of suggestions by a concerned critic who finds fault with many food industry products in the market and one may take it or leave it! 

"The Pringles saying "once you pop you can't stop" couldn't be more factual. In fact, these foods are made to be habit forming! With their high fructose corn syrup, sugar and chemicals who could resist them? And as for diet coke, don't even get me started. I once cut out all sodas and lost 20 pounds—and my weight gain was mostly attributed to diet coke. Diet coke is proven to increase caloric intake….it signals your body to crave more carbs than you really need! It's truly the Devil's drink. If you're a constant consumer of these detrimental foods…don't feel bad! You're not the only one. Everyone has the propensity to become addicted, but everyone also has the capability to break the vicious cycle. I did. I went seven months without sugar/bread/dairy and felt like a million bucks. Eating healthy doesn't have to be boring and it doesn't have to be expensive. I am here as a testament to say that I felt better than ever on this healthy lifestyle change and spent less. Did you know that these chemically enhanced foods can really break down your immunity? If you're not getting the healthy fruits, veggies, and protein you need you're not only going to be lacking in key "happy" chemicals (aka, dopamine, serotonin, etc…), but you'll also probably suffer from a weakened immune system! I am not supporting you radically switch your entire diet to organic, (because I know some organic foods are no different than regular ones) however; there is something to be said about buying organic fruits and veggies if you're going to eat their skin. I challenge you to try organic celery up against their pesticide alternative and tell me if you don't taste a difference. The lack of chemicals is refreshing. The pesticides are a huge reason why many people don't want to eat their veggies! The taste is noticeable when comparing. The positives for healthy eating outweigh the negatives. Webmd.com says that foods rich in antioxidants can really stave off colds and other illnesses that could plague you down the road. You can get your Beta-carotene and other carotenoids from foods such as: Apricots, asparagus, beets, broccoli, cantaloupe, carrots, corn, green peppers, kale, mangoes, turnip and collard greens, nectarines, peaches, pink grapefruit, pumpkin, squash, spinach, sweet potato, tangerines, tomatoes, and watermelon. Your Vitamin C from: Berries, broccoli, Brussels sprouts, cantaloupe, cauliflower, grapefruit, honeydew, kale, kiwi, mangoes, nectarines, orange, papaya, red, green or yellow peppers, snow peas, sweet potato, strawberries, and tomatoes. And your Vitamin E from: Broccoli, carrots, chard, mustard and turnip greens, mangoes, nuts, papaya, pumpkin, red peppers, spinach, and sunflower seeds. Webmd goes on to talk about other foods you can find that provide the same immunity boosting power: Zinc: Found in oysters, red meat, poultry, beans, nuts, seafood, whole grains, fortified cereals, and dairy products. Selenium: Found in Brazil nuts, tuna, beef, poultry and fortified breads, and other grain products. My recommendation is that if you have a hankering for sweets or starchy foods try alternative ways to satiate those cravings. Here are some of my top replacement foods/sweeteners and drinks that kick my sweet tooth in the bud:"

One thing must be understood by every consumer when it comes to food selection and that is the compulsion of modern life in depending on factory processed products. But restricting the intake of such foods and opting for more healthy home cooked foods can always pay rich dividend in terms of good health. The expert recommendation that basing the diet on as many diverse foods as possible reflects the fact that mutual supplementation from different food components in a diet guarantees freedom from health related crisis in life. The new MyPlate icon of the US government says the same in a graphic mode for easy understanding

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com

A VISION DOCUMENT!-WILL IT REMAIN AS A DOCUMENT ONLY?

Aiming for the moon is never a crime but doing nothing to make even an attempt or doing the same shoddily is definitely some thing to be frowned upon. This statement is very relevant when one looks at the Vision Document 2015 prepared and released for public consumption by the Ministry for Food Processing Industry (MFPI) of Government of India (GOI) recently. It has become a fashion for the babus in GOI to write voluminous reports to boast of their achievements and project their future plans from time to time. In the absence of an accountability system that can pull them up for non-performance or under-performance, they get away with practically nothing to show, except more promises, in their progress card. Latest to arrive is the new projections of performance for the next three years in "promoting" food processing in the country. It is intriguing as to why such a document is prepared for a short period of 3 years because only long term targets are normally projected in any vision document. Here is a take on this new pompous report whatever it is worth for!

"Government has prepared Vision Document 2015 for food processing sector. It envisages tripling the size of the processed food sector by increasing the level of processing of perishables from 6% to 20%, value addition from 20% to 35% and share in global food trade from 1.5% to 3% by the year 2015. To realize the targets set for the growth of the food processing sector, 11th Plan Schemes have been restructured with appropriate management/implementation arrangements in Public Private Partnership mode, with strong project implementation capabilities. The core elements of the strategy are better project selection, development and implementation, decentralized cluster based development, particularly for creation of infrastructure and fostering linkages to retail outlets, industry led capacity building and upgradation of standards, integrated food law and science based food standards. During the 11th Plan period out of 30 Mega Food Park projects, Ministry of Food Processing Industries has already approved 15 projects and is in process of approving remaining 15 Mega Food Parks. CCEA approval for the 15 Mega Food Parks has already been obtained and EOI has been issued for inviting proposals. As against 30 Cold Chain projects envisaged for the 11th Plan period, Ministry has approved 10 integrated Cold Chain project out of which 8 have started commercial operation in terms of value addition, reduction in wastage and enhancement in farmer's income. In the second phase, 39 projects of integrated Cold Chain have been approved. In case of Modernization of Abattoir, 10 projects have been approved. Under the scheme for Technology Upgradation/ Establishment/ Modernization of Food Processing Industries, a total of 2532 units have been assisted. Under the scheme of Quality Assurance 22 Food Testing Labs have been assisted and 14 units under HACCP/ ISO certification have been assisted. Under the Human Resource Development Scheme, assistance has been provided to 33 units, 140 Food Processing Training Centre (FPTC) and 805 Entrepreneurship Development Programmes (EDP) for creation of infrastructure facilities. Under the Institutional Strengthening, the NIFTEM, IICPT, IGPB and NMPPB have been established to give further impetus to the development of food processing sector".

One wonders whether any body in the GOI has made any effort to evaluate the past promises made and the extent of fulfilling them before allowing the Ministry to make further tall claims. While inspired reports and glossy publications from the GOI and friendly media praise the past developments in this sector, for a dispassionate observer nothing much has changed in the food processing sector during the last two decades of existence of this specialized Ministry set up with lot of hope. While the setting up of the "paper tiger" FSSAI is touted as a big achievement, the ground reality is that this has happened in spite of the working of MFPI. The statistics doled out in the so called vision document lacks credibility if ground realities are seen with most small scale food industries languishing in the country while the unorganized sector is thriving, churning out sub-standard foods with practically no help or guidance forthcoming from GOI. The progress, if at all any, is due to major branded products coming out from the stables of multinationals and domestic giants who any way do not need government prop!.

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com

Friday, January 13, 2012

RAIL FOODS AT PETROL BUNKS? IRCTC'S NEW STRATEGY

It is a "startling" news of the New Year that the railway catering specialist IRCTC is mulling over extending its arm beyond the trains and the platforms of Indian Railways seeking greener pastures so that it can justify its existence. Railway Board, whether in its wisdom or recklessness, took over catering services in the trains from IRCTC purportedly on account of persistent complaints from the traveling public regarding indifferent quality of foods served by the latter in some of the prestigious trains. Whether this move has satisfied the passengers is a moot question as they have no option but to eat whatever is offered by whoever has the licenses to do it. But IRCTC with a large infrastructure and personnel with experience in catering is left with no choice but to seek to diversify its activities beyond the trains and the stations. The news of IRCTC planning to establish food outlets in petrol bunks, Malls and other public places is welcome in one way that it is utilizing its experience to justify its existence as a viable entity in the public sector. Here is the take on this new development. 

"After complaints related to poor quality food being served to passengers began pouring in, the Indian Railways (IR) took over from the Indian Railway Catering and Tourism Corporation Ltd (IRCTC) the job of arranging food on its long-distance trains. Unfazed by the move, the IRCTC, a Miniratna company in its bid to recover the losses it suffered, will now be trying its hand at opening food stalls, multi-cuisine cafeterias and food courts at petrol pumps and outside shopping malls in the city. To do so, IRCTC had hired professionals from the catering and hotel industry to check out whether the idea of serving food beyond railway stations and platforms is feasible or not. At present, the IRCTC is on the lookout for spaces for inaugurating food courts and cafeterias at different locations all across the city. "We have already signed a memorandum of understanding with Hindustan Petroleum for setting up our cafeterias at their petrol pumps. These outlets will be operational after April," said an IRCTC official, requesting anonymity. Sources added that the IRCTC is looking forward to similar tie-ups with other petroleum giants, such as Bharat Petroleum and Indian Oil, and have initiated talks for the same. Apart from petrol pumps, IRCTC is also exploring the option of starting food stalls outside multiplexes, shopping complexes and malls, and is keen on hiring contractors who can provide it with regional delicacies. Currently, IRCTC runs a food stall at BARC and at Loni in Pune district". 

One disturbing question about this decision is whether the bad publicity IRCTC gained in railway catering will strain its credibility as a standard operator vying with established food chains. The biggest problem that was troubling IRCTC was the rigid bureaucratic management style and government connections that hampered its style of functioning. However with less constraints in public catering area and no pressure of time IRCTC has the potential to perform better, though government controlled businesses invariably languish for many obvious reasons. One can only wish the organization better luck for its venture out side Indian trains and railway stations!

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com
  

THE "ACID TEST" FOR MILK PURITY-INDIAN WOES!

India is a great country, it is an economic power and it is a top agri-horticultural produce raising country. True at a macrolevel but at the disaggregated level India is a country no better than any sub-Saharan African country with poverty, malnutrition, under nutrition, hunger, child mortality and other vital parameters making the society at large a just surviving category. Look at the recent report by no less than an Authority, FSSAI at Delhi overseeing food safety management in the country which claimed that most Indians are drinking adulterated and unsafe Milk! This statement is touted around shamelessly as a great service by this very agency which is supposed to protect the citizens from such malicious foods! There is no word as to what it is going to do next after re-discovering a "truth" which was known all over the world. Probably more surveys and more wastage of public funds. That the adulteration and fraudulent industry that churn out such dangerous foods does not spare even children who are supposed to take milk regularly for their early stage development is a sad commentary on the seriousness of purpose on the part of the government.

"A national survey on milk adulteration in 2011 has found almost 69 per cent samples failing the quality test and have found with adulteration of water and skimmed milk powder, besides also detergents. The survey, conducted by Food Safety and Standards Authority of India to ascertain the quality of milk and find adulteration types, found all the milk samples taken from Bihar, Chhattisgarh, Daman and Diu, Jharkhand, Orissa, West Bengal and Mizoram failed the quality test. Testing of milk samples from Bihar, Jharkhand, Orissa and West Bengal also found non-conforming due to the presence of detergents. Over eight per cent of samples tested were found containing detergents. Presence of sodium chloride was detected in a milk sample taken in Assam, while two samples taken in Nagaland saw presence of Neutralizers, six samples in Mizoram and a sample in Tripura saw presence of SNF and Skim Milk Powder. The study indicates that addition of water to milk is the most common adulterant, which not only reduces the nutritional value of milk but contaminated water may also pose a health risk. The survey also shows that powdered milk is reconstituted to meet the demand of milk supply. The second highest parameter of non conformity was the Skim Milk Powder (SMP) in 548 samples (44.69%) which includes presence of glucose in 477 samples and Glucose is added to milk probably to enhance SNF. The study also indicated the presence of detergent in 103 samples (8.4%)". 

An issue of great concern is whether same applies to other foods including staples. Edible oil products price of which has breached the three figure mark in the retail market in recent days is a "fraudster's delight" because of the margin of profit that can be gained for adulterating the cooking oils which are used in the preparation of many ethnic foods. Similarly pulses which also command high prices are another attractive commodity vying for the attention of food adulteration industry, assured of high margins. The moot question is why not money hungry people with high entrepreneurial talents should not use these avenues for amassing their wealth with practically no risk at all because the safety enforcement authorities rarely punish a culprit even for deadly crimes under the food safety laws of the country.

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com

CAN GLOBAL FOOD "GIANTS" HELP REDUCE POVERTY IN THE THIRD WORLD?

The 21st century is expected to be dominated by the poor and famished farmers of the third world because many global food processors need precious raw materials for their manufacturing programs which cannot be met entirely from their patrons in the wealthy nations. While country to country exports do involve many developing countries which are strong in some agricultural produce, the new initiative by some of the internationally strong branded products manufacturing companies to tie up with farmers and farmer organizations for direct access on a long term is a welcome development. Whether it is due to supply compulsions or genuine desire on the part of these MNCs to help the farmers of the third world countries is immaterial as long the latter is benefited. Many developing countries in Asia, Africa and South America are expected to benefit from the new perception on the part of the big food industry players. One can only hope that the new relationship will be of longer duration based on mutual respect and appreciation rather than the old colonial mindset. 

"While governments and non-profits have a critical role to play in reducing poverty and hunger around the world, it is becoming clear that the global food and beverage companies may have an even stronger hand to play. The sector is powerful and highly concentrated with a just a few companies controlling thousands of brands around the world. Nestle, once a mere chocolate company, is now the world's largest food and beverage company with 6000 brands including coffee (Nescafe), breakfast cereals (Cheerios), and nutrition bars (PowerBar). Kraft Foods sells snacks in 170 countries, including brands such as Nabisco and Cadbury. PepsiCo is now a larger "food" company than a "beverage" company with global brands like Frito-Lay and Quaker Oats. These global companies are buying the ingredients (corn, rice, wheat, cocoa, etc.) for food products on an enormous scale, but not from small farmers in the developing world who make up the majority of the world's poor. They turn, instead, to farmers in Australia, South Africa or the U.S. -- rather than their counterparts in Ethiopia, Haiti or South Sudan. Thus, poor farmers lack dependable buyers that could give them fair prices and a consistent market, helping them and their families out of poverty. Given that subsistence farmers comprise 70 percent of the world's poor, improving their income is our best strategy for reducing global poverty".

The new trend in leasing of land in the third world countries for agricultural activities is like a double edged sword that can be dangerous or beneficial depending on the conditions of lease. While using the land in third world countries exclusively for 100% export may attract criticism if the local population is starved of food, it can be a boon in raising the land productivity to unimaginable levels by using modern techniques of cultivation. The contract system of engaging farmers to raise particular crops for dedicated use by the industry giants on a long term basis can be another route for boosting farmer incomes in the lessee country besides receiving high quality inputs and training for producing crops of particular specifications required by the manufacturers. It is imperative for western nations that they engage the developing countries in genuine partnership through mutually beneficial organizational linkages on a long term basis.

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com