V.H.POTTY
http://vhpotty.blogspot.com
http://foodtechupdates.blogspot.com
The debate whether sugar is the real villain of peace when it comes to the spread of diseases like diabetes, CVD, hypertension, kidney ailments etc will go on in this world as long as conclusive and unanimous view emerge from the scientific community. But food industry seems to be "convinced" that sugar is innocent as a food adjunct used by them and its addition to millions of processed products make them palatable and enjoyable. Of course it has a right to demand for proof that sugar really does any harm to human beings if and when consumed in "moderate" quantities. There lies the rub! What is moderate quantity? Is there any definitive view regarding what is moderate consumption? The tendency of the industry to add sugar at levels far more that is really called for getting the sweet taste does not help its cause either. The emerging view that naturally present sugar and added sugar in the products while processing makes a difference cannot be brushed away easily. In almost all cases naturally occurring foods like whole grains, whole fruits and others are far superior in terms of health value to their processed counterparts and white refined sugar also must be viewed from this perspective. Probably this is the basis of the move in some countries to restrict the extent of added sugar during processing to no more than 10% of total calories in the daily diet. Though this is being stoutly resisted by the industry, this new suggestion will find acceptance among the consumers world over. Here is a take on the new guidelines being considered for nutrition labeling in the US.
"But lately, the message has gotten a lot more specific and comes down to this: If you are getting more than 10% of your calories from "added sugars" — everything from the sugar in your coffee to the high-fructose corn syrup in your ketchup — you are getting too much. Some experts say even 10% is probably excessive, given the links between sugar and obesity, diabetes and heart disease. The latest authority to endorse the 10% or less idea: the Food and Drug Administration. Under a proposal it announced this summer, food labels would have to say how close each serving comes to providing 50 grams, or 200 calories, of added sugar — the 10% mark for a typical 2,000-calorie diet. That's 12 teaspoons of sugar. So what does that mean for your eating and drinking day? If you are a soda drinker, it's huge: 50 grams is the amount in one sugar-sweetened 16-ounce bottle, meaning if you gulp one down, the rest of your day should be an added sugar-free zone. That might be tough in a world where even pasta sauces and bread have added sweeteners.(Note: the sugars naturally found in milk and fruit don't count). "It's really worth keeping your eye on the major sources," says Michael Jacobson, president of the nutrition watchdog group Center for Science in Public Interest. "The culprits are obvious." According to a recent report from the Dietary Guidelines Advisory Committee, the expert group that recommends U.S. dietary guidelines, the major sources of added sugar in the U.S. diet are: • Beverages: 47%. Those include soft drinks (25%), fruit drinks (11%), sweetened coffee and tea (7%), sport and energy drinks (3%) and alcohol (1%). • Snacks and sweets such as cakes, pies and cookies: 31%. • Everything else, including condiments and dressings: 22%. The report says average consumers now get 13.4% of their calories from added sugar, but that is based on what people admit to government researchers, Jacobson says. Other data suggest average intake might be 20% or higher, he says. Either way, "we have a long way to go," says Rachel Johnson, a nutrition professor at the University of Vermont and spokesperson for the American Heart Association. Even without new labeling rules — opposed by some food industry groups — consumers can cut added sugars now, she says. "The first step is to think about your drink," she says. After that: • Use current labels, which list total sugars, to estimate added sugars. "If there's no milk or fruit in it, assume all the sugar is added sugar," she says. • Look for the "ose." If an ingredient ends in those letters — sucrose, fructose, maltose and dextrose — it's a sugar. • Buy unsweetened versions of healthy foods such as oatmeal and yogurt and sweeten them yourself. Whether you use sugar, honey or maple syrup (Johnson, as a Vermonter, favors that), you probably will use less than a food company would. For further reading, refer below cited reference:"This is a welcome development in the area of health science and the sensitivity this has created among the policy makers is noteworthy. There is lot of logic in the argument that if sugar addition in quantities more than that demanded by the taste and flavor angles can be justified only if technologically it is a necessity. In sugar preserves sugar addition serves a different purpose viz to preserve the product through the osmotic pressure exerted by high concentration of sugar on pathogenic organisms thus achieving extended shelf life and safety. Also logical is the argument that even if sugar present in a packed product is less than what is perceived to be right by individual consumers, it can always added before using at home. It is certain majority of the consumers will accept lower levels of sugar which can make a big impact on consumption of white sugar in the long term and hopefully will lead to a more healthy world.
V.H.POTTY
http://vhpotty.blogspot.com
http://foodtechupdates.blogspot.com
Food consumption is often viewed by most consumers from the body weight perspective because it is the single most critical input from the diet that causes weight gain over a period of time if the intake of calories is more than the expenditure due to daily physical activity. Almost all labels on packed foods distinctly bring out the extent of total calories and calories from fat that can be expected by consuming the prescribed serving size. Recent moves in some countries to force all food serving agencies including theaters, food trucks, aviation sector etc to make calories declaration may serve the limited purpose of putting the consumers on an alert regarding the potential for weight gain by consuming high calorie food preparations. Insisting on these marginal players to comply with nutrition labeling regulations may be far fetched and it may not serve any purpose as these consumers are taking these foods only occasionally.
"So too with food, where calories count, but they are far from all that matters. Calories tell a truth about food, but nothing remotely like the WHOLE truth. This is an important consideration as mandatory calorie labeling expands from chain restaurants to other venues, such as theatres and airplanes. For instance, let's consider two orders of french fries. One is small and, say, 100 calories; the other is large and say, 350 calories. The calorie difference might encourage you to go with the smaller order. So far, so good. But now imagine that the small order of fries was prepared in trans fat, and the large order was prepared in a healthful oil. If they are fries on the same menu board, that's unlikely, I know -- but nonetheless indicative of the fact that calories don't tell all. Calorie counts are potentially valuable in helping you see the cost -- in calories -- of larger portions. But they tell you nothing about the return on that investment, in terms of either nutrition, or the fullness and satisfaction you are hoping to achieve. And the evidence suggests that while providing a reality check that does, at times, encourage the more moderate choice. Theeffect of posting calories is variable, and modest. One likely reason for this is that people don't generally eat to fill a calorie quota, they eat to fill themselves. If you like a large burger and fries, you might order a smaller version of each with the calories on display. But you might, then, finish and still want more. So maybe you order another, or maybe you eat something else just a little while later. Calories may have gone down at the time of the initial selection, without going down for the day".
It is very true that calorie number does not convey the full details regarding the quality of the food consumed vis-à-vis one's health and there are may other factors like the extent of fat calories, presence of trans fats, sodium level, sugar content, fiber content etc which also influence the effect of foods on health. But providing such information details in casual eating points is neither desirable nor practical. As it is rightly said eating is primarily a function of hunger and sensory pleasure and health considerations invariably are marginal especially with most consumers not aware of the dynamics of nutrition. Eating disorder involves many social, economical, environmental and psychological factors and no matter how efficiently labels are formatted, most consumers are unlikely to be persuaded to willingly give up high calorie/high fat foods till health disorders visit them with all their dangerous ramifications.