Many ideas are emerging for the policy makers to attack the problem of food related health disorders such as over weight, obesity, CVD, diabetes etc. Unfortunately none of them seems to be working with many logistical and social problems cropping up during the translation of these policies into reality. Latest to arrive on the scene is a "ban" being attempted in New York by its well meaning Mayor to prevent the retailers from offering large volume beverage packs for sale. According to the framers of such a policy, consumers buy large sized bottles of high sugar beverages like soda, may be unconsciously, as a part of their mindset buying the most economic size disregarding the risks involved in consuming them regularly on their health. It makes sense because even the limited 16 ounce bottle, permitted under the proposed law, will provide more than 60 gm of sugar, much above the recommended level of 44 gm per day per adult by some health professionals. Naturally the question that begs for an answer is why such a size is selected knowing fully well the sugar load caused by consumption of a 16 oz bottle of soda. More shockingly the hostile reaction by many consumers to the above ban defies logic. It is interesting to listen to the comments by different groups to the ban proposal.
"Reaction to the proposal came from many fronts on Thursday, falling along two general tracks. The idea was either sound health policy rooted in research, or a perfect illustration of a supersize government gone too far. Some health experts said there might be some correlation between restrictions on soft drinks — many locales, including New York, already ban or limit them from schools — and a leveling off, or in some places even a decline, in childhood obesity. But one researcher whose work was cited by City Hall in defense of the policy said in an interview Thursday that he did not think it would work. At least two candidates for next year's mayoral race also came out against the proposal Thursday, to varying degrees. Christine C. Quinn, the City Council speaker, said that by limiting personal choice, rather than promoting knowledge, "It seems to me to be more on the punitive side of things." And William C. Thompson Jr., the former city comptroller who lost to Mr. Bloomberg in 2009, released a statement saying, "This move does nothing to teach people about positive nutritional values and sounds more like parlor talk than real solutions for the obesity epidemic." The proposed ban — the first in the nation — would prohibit the sale of any cup or bottle of sweetened drink larger than 16 fluid ounces, though consumers would not be prohibited from getting refills or multiple servings. It would apply to virtually an entire gamut of drinks including energy drinks and iced teas, but not to diet sodas, fruit juices, dairy drinks and alcoholic beverages, or to beverages sold in groceries or convenience stores. It would take effect in March 2013, after public hearings".
The attitude of the beverage industry is totally negative and instead of cooperating with the law makers who framed this policy in the interests of the citizens, industry has gone on a blitzkrieg attacking the government for this socially benevolent policy. In what way it is adversely affected by this new restrictions is not clear though there may be apprehensions about possible downturn in business which is misplaced. After all any one wanting to binge on high sugar beverages always has the option of buying more than one bottle of 16 oz till his hearts content! One is remained of the tactics of a reputed coffee chain which offers its products under the "small" category which itself has 12 oz while other versions have larger volumes of the drink! Though it has an 8 oz version also, 99% of the consumers never know about it as this is not offered unless one insists on it. Obviously industry does not want to do any thing related to consumer well being voluntarily and only such forceful measures can bring in results.
V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com
The attitude of the beverage industry is totally negative and instead of cooperating with the law makers who framed this policy in the interests of the citizens, industry has gone on a blitzkrieg attacking the government for this socially benevolent policy. In what way it is adversely affected by this new restrictions is not clear though there may be apprehensions about possible downturn in business which is misplaced. After all any one wanting to binge on high sugar beverages always has the option of buying more than one bottle of 16 oz till his hearts content! One is remained of the tactics of a reputed coffee chain which offers its products under the "small" category which itself has 12 oz while other versions have larger volumes of the drink! Though it has an 8 oz version also, 99% of the consumers never know about it as this is not offered unless one insists on it. Obviously industry does not want to do any thing related to consumer well being voluntarily and only such forceful measures can bring in results.
V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com
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