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Saturday, May 7, 2011

PACKED FOODS-THE IMPONDERABLES!

That a country like the UK, seriously thinking about changing its labeling regulation for avoiding unnecessary waste of foods by the retailing system there and at consumer homes is a matter that deserves consideration world-wide. It all started with a minister there starting the ball rolling by asking the consumers not to throw food even if they are "date expired" and it was rather odd to hear a government official contradicting the law of the land that is framed to protect the health of the consumer. Of course there is a point in what is said about date expired foods and their edibility but it is only proper that the law is changed to reflect the new reality. Unfortunately this may not be easy as it involves legal and logistical issues which will have to be dealt with. It is true that meat and dairy industries are already using the "use by" date to indicate that beyond that date the products are not safe to consume. But will the main stream food industry accept such a provision as it may open up a Pandora's box with divergence of views all around?. The UK "debate" is a welcome development and one has to wait and see what will emerge eventually.

"One exception is eggs, which the FSA says should not be eaten after their "best-before" date because they can contain salmonella bacteria, which could multiply. The agency cautions that the date is only reliable if the product is stored according to the instructions on the label, such as "keep refrigerated" or "store in a cool, dry place". These are distinct from "use-by" dates, which are the most important in terms of safety. Typically found on meats, soft cheeses and dairy-based items, "use by" refers to a time period after which a product should never be eaten, even if it still appears fresh. Sell-by and display-until dates are for the benefit of the retailer, rather than the customer, and are mainly used for stock control. However, the "best-before" label as we know it could be in for major reform as the government has been consulting on ways to simplify food labelling. According to the advisory body Waste and Resources Action Programme (Wrap), consumers can end up binning up to a quarter of their weekly food and drink purchases - worth £680 to the average British household each year. Wrap says it has identified confusion over date labelling, with consumers being unclear of the difference between "use-by" and "best-before", as one of the major causes for this".

One can understand the dilemma for any responsible government in choosing between the necessity to prevent enormous wastage of food and the need to protect the health of its citizens. If the "use by" date declaration is enforced, the industry is at a disadvantage because any consumer falling sick by consuming a food even a day earlier than that date, can sue the manufacturer for damages! Probably the present provision of "best before' date is better to be continued but the consumer can be given directions regarding the signs of spoilage for guidance and decision as to whether products after the date is safe or not. Also industry must be allowed to reprocess such date expired products as they are not unfit for consumption. It is interesting to see the retail marketing logistics in a country like the US where there is the differential pricing practices that enables the manufacturer to recover the cost within about a month of putting the products on the super market shelves by charging higher prices during that period and progressively reducing the retail price as the products approach "best before" date. For this to happen in a country like India, the present provision of declaring "MRP" must be scrapped so that differential pricing system will facilitate faster uptake of the products with practically no waste, at least at the retail level. If smart packs, now being developed with "spoilage sensors" inside the pack, are introduced the provision for declaring expiration date can be dispensed with

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com

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