Market

Market
Showing posts with label information. Show all posts
Showing posts with label information. Show all posts

Monday, September 15, 2014

NEW FOOD TECHNOLOGY RESOURCE MODE

Entrepreneurship in food area is the driving force for the industry to grow and expand and every new entrepreneur knows how difficult it is to start a new venture in food processing. The biggest hurdle is hard to access information necessary to plan a new venture and once this is overcome the next biggest challenge to sustain them with diligence and devotion. Of course Internet is a precious source of varied information and to day's denizens depend on this source more and more for day to day activities. But for a venture what is needed is information that is reliable and derived from experienced professionals and unfortunately very often internet sources can be confusing and contradictory making them useless as a basis for investment. If a recent report appearing on this issue in some media is to be believed, here is an organization that is doing service to the entrepreneurs through valuable experience based information.

"She knew she was at the forefront of a movement. Four years ago, when Danielle Gould started talking to people about the growing demand for locally produced food and the ways technology could help organic farmers and small businesses thrive, people looked at her like she was crazy. Investors weren't interested in food startups, and it was difficult to fundraise. But she wouldn't take "no" for an answer. She knew she was ahead of the curve, and that everyone else would eventually catch up. Gould started a blog, Food+Tech Connect, to write about open data and agriculture, and bootstrapped it into a company from there. "When I started, I had 50 organizations that were really thinking about food, data, and tech, and then it just exploded. We've grown with the movement," said Gould, the CEO of Food+Tech Connect. Today the company is a site of record and a connector for the food technology sector, with well over 3,000 organizations using the website. What makes the business unique is that it covers the entirety of the supply chain -- from farm management software and restaurant management software to consumer-facing health apps and fitness wearables. The company has weekly infographics that explain aspects of the industry, lists of resources for start ups, and discussions of upcoming trends in agriculture. They also host meetups in New York and San Francisco. And as it turns out, Gould was absolutely right about the demand. Food is one of the fastest growing industries around the world, both in the start up and investment space. In fact, two of the biggest areas in tech investment right now are food delivery services and grocery delivery services, which hit a five-year high in investments during the first quarter of 2014, a 51% jump from 2013. Gould and her three full-time staff members at Food+Tech Connect produce editorial content daily, and the company also hosts hackathons several times a year to tackle big problems in the food industry. They recently held Hack Meat in Palo Alto, to work on projects geared toward the meat industry. Next up is Hack Dining, for the restaurant industry, which will be in New York."

The organization mentioned may be restricting its activities to the geographical boundary of the US but has scope to expand the same to other countries where millions of entrepreneurs are languishing with hunger for information for their plans to invest in the food sector. Each country has its own industry environment and it is understandable that one organization cannot comprehend all of them due to logistical and legal constraints. This is where indigenous organizations have to sprout in different countries to perform the above role. With governments pumping in money to encourage new entrepreneurs to take up agri-based ventures, there is no reasons why service oriented organizations cannot come up similar to the one illustrated above.

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com
 

Sunday, March 14, 2010

FOOD ATLAS-RELEVANCE FOR INDIA


United States of America is a veritable treasure house of information on all types of human activities both inside the country as well as out side. When it comes to food, nutrition, health and well being, no other country can match its capabilities and data base. With health care policies enmeshed in political acrimony, the country is really at the cross roads not able to control the onslaught of health disorders like obesity, CVD, diabetes, cancer and others. While government policies and actions can bring only limited relief, it is ultimately the responsibility of the citizen to control what he eats and how much he eats. The Food Atlas is a venture in educating the consumer through authentic information with the hope that an enlightened consumer is the best bet against diseases caused by food.


"USDA's Economic Research Service launched the U.S. Food Environment Atlas as a tool for providing a spatial overview of a community's ability to access healthy food and its success in doing so. The Atlas documents such factors as store/restaurant proximity, food prices, food and nutrition assistance programs, and community characteristics, all of which influence food choices and diet quality. Users can use the Atlas to create maps showing the variation in a single indicator across the U.S., such as the prevalence of obesity or access to grocery stores across U.S. counties, as well as to view all of the county-level indicators for a selected county, and identify counties sharing the same degree of multiple indicators; for example, counties with both high poverty and high obesity rates".

For an Indian citizen yearning for such facilities is like aspiring to go to Moon! Of course data are generated in India by many government agencies on food, nutrition, deficiency status, disease prevalence etc. How ever very little percolates down to the common man, because of the "frog in the well" model the government agencies work in the country with very little cooperation and coordination.
Alas Indian citizen is left to fend for himself in this directionless slide of the country!

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com

Thursday, November 26, 2009

INTERACTIVE WEB SITE ON FOOD FOR CONSUMER EDUCATION


An enlightened consumer ( not misinformed) can be an asset to the food industry as it will save them from unsubstantiated insinuations by vested interests and any mechanism that can educate the consumer regarding the multi dimensional nature of food is bound to be helpful. This is currently being done by some NGOs, many of them, being marginally better in terms of real time information about many aspects of food. In an age where consumer is continuously being bombarded with saturation promotional commercials on the small screen, many of them utterly non-nonsensical and unscientific, there is a necessity to present the real picture through a mechanism with wide access. Launch of an authentic web site dedicated to bringing out facts and figures about the food that is consumed every day is a welcome development

"Did you know that one in four Americans report a foodborne illness annually? How about the fact that nearly 200 food recalls are made in the U.S. each year? These are a few of the food safety facts from the newly designed "Got to be N.C. Food Safety" Web site at www.ncfoodsafety.com, that is one of three new ways to get information on food safety, laws and news. The Food and Drug Protection Division of the N.C. Department of Agriculture and Consumer Services also has a toll-free number and e-mail address to provide consumers, retailers, producers and educators with answers to their food safety questions".

Probably the FSSAI, the food safety arm of GOI must address this issue and MFPI can consider starting a dedicated TV channel for this purpose. If such a channel, especially an interactive one, is put in place, consumers will have an authentic source of information on different aspects of food. While launching such a channel, industry cooperation can be sought to present the intricate details of food processing in their facilities.
V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com