THE WEIGHT "FRAUD"!-A RAMPANT OCCURRENCE

Consumers world over have to trust the market players when it comes to the weight or volume of contents in a portion sold to them whether packed or fresh. Each country is supposed to have iron-clad rules to protect its citizens from weight frauds indulged by sellers as the consumer cannot be expected to carry measuring devices with them while going for shopping. Citizens depend on the government to discipline the trade through deterrent measures when corrupt selling practices are detected and a vigilant monitoring force is a pre-requisite for identifying fraudsters who indulge in such devious activities. In big countries like India or China, the monitoring agencies often do not have adequate infrastructure and personnel to systematically and continuously catch the culprits, thereby harming the economic interests of the consumers. Here is a story from China which speaks of such frauds in that country as reported recently. 

"SOME hypermarkets and wet markets in the city are cheating consumers on products' weight, particularly on fresh food products, Shanghai quality watchdogs say. Officials with the Shanghai Bureau of Quality and Technical Supervision said in some of the hypermarkets, the weight stated on food labels included the weight of the packages. In the Tesco Zhenbei branch in Putuo District, the weight of a pack of sea cucumbers was nearly 15 grams lighter than what the label said, forcing consumers to pay 1.2 yuan (US19 cents) more for each pack, said the bureau. In the NGS No. 118 store, also in Putuo, 10 types of products included the package weight - cooked food, imported fruits, fresh meat, aquatic products and others. And in some wet markets, officials found some vendors rigged electronic scales with a program written into the scales' computer chips, officials said. Yesterday in a vegetable wholesale market in Minhang District, a vendor was using a scale which could control the readout of the weight by pushing designated buttons. Hu Jianping, an city quality official, said the cheating was subtle enough that common consumers could not tell". 

In India there was a time when the Standards of Weight and Measures regulation was in force and those indulging in malpractices were dealt with severely. Sadly in its pursuit of economic liberalization and growth, the government policy underwent drastic changes allowing sellers to pack foods in any non-standard norm and the result is utter chaos in the market. The hapless consumer in the country finds it hard to choose products based on weight because the present labeling provisions do not insist on including the unit cost prominently. In their drive to expand sales manufacturers are adjusting the contents to suit round figures like Rs 2, 3, 5, 6, 10 20 etc and it is common to find same types of products selling at a particular price with varying contents! Similarly there are millions of retail stores which sell loose commodities using defective or manipulated weighing devices. Same is true with wet markets which sell fruits and vegetables using defective balances. One is yet to hear of a fraudster being booked for such heinous crimes! A sad reflection on the ability or commitment on the part of the government to consumer welfare!  

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com

FARMERS' MARKET-ARE THE PRODUCE REALLY LOCAL?

Economic fraud is as old as human civilization and only a very few can avoid the temptation for cheating to make a fast buck as long history of mankind has repeatedly demonstrated. If quality is compromised by the manufacturing industry time and again, it is only to safeguard or increase the margins of profit. There is no country on this blessed earth which is an exception to this ground reality. All checks and measures put in place from time to time can only check such practices but cannot eradicate the same. It is the general perception that such economic fraud is more deep rooted in developing countries compared to that, noticed in rich countries. Inadequate enforcement personnel, underdeveloped infrastructure for quality checking and wide scale corruption seem to be the major reasons for economic frauds that take place in many poor countries of the world. Look at a rich country like the US where consumers are defrauded in spite of the stringent enforcement system that seems to be unable to restrain fraudsters perpetuating their designs with impunity.

"In a way, California certified farmers markets are a victim of their own success, since their numbers have roughly doubled over the last decade, to more than 700, while the numbers of authentic farmers to meet this demand — and of agricultural inspectors to enforce market regulations — have not increased proportionally. Farmers market customers are willing to pay top dollar for produce they believe to be local, fresh, organic or not sprayed with pesticides. Industrially grown produce, raised with industrial efficiencies of scale, is comparatively cheap, tempting vendors to buy from neighbors, packinghouses and wholesale sources on the sly. This violates state farmers market rules, but allows them to obtain a profitable, more consistent supply. County and state inspectors (along with managers) are responsible for enforcing market rules against cheating, but they have limited personnel and resources. Some county agricultural authorities view peddling as a victimless violation and rarely fine or suspend from markets local farmers, with whom they may be friendly. But cheating is not a victimless violation. Customers are defrauded, duped into paying high prices for commercial-grade produce. Honest growers often can't compete with cheaters and withdraw from markets. The core attraction of farmers markets — real farmers selling directly to consumers — is in danger of slipping away. To retain public confidence, farmers and managers have proposed many ideas, including these, as the first, most urgent steps to address this concern"

How can one arrest this trend of crass greediness is a worrisome factor that concerns many countries. The above instance of passing on mass produced and industrially processed perishables as locally grown food is well proved but legally it will be difficult to take action due to practical reasons. Such instances are bound to increase in the coming years because of the current obsession for organic foods and locavore movement taking roots in many communities due to fear of unsafe foods from mass produced and centralized manufacturing facilities. Is punishment a severe deterrent against consumer frauds? Obviously the answer seems to be a resounding no if what has been happening in China is any indication. The Melamine adulteration of milk affecting the health of thousands of innocent children adversely, which captured world-wide attention last year, should not have happened considering the harsh retribution system prevalent there under the authoritarian regime that controls the destiny of that country. Even after executing a couple of executives for the crime in response to the scandal, manufacture of sub-quality and adulterated food continues unabated, the most recent incidence being antibiotic tainted honey.

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com