Friday, February 8, 2013


Knowing fully well that high consumption of sugar is dangerous for human beings, many policy makers world over are breaking their head to evolve suitable steps to curb its consumption. Unfortunately voluntary action, supposed to be taken by the high-profit tuned food processing industry is a non-starter and if any thing this industry seems to have found a friend in sugar to rake in more money. According to some critics sugar must be regulated like alcohol and tobacco denying or restricting easy access for every body. Here is a passionate demand from a well recognized campaigner against bad quality foods, especially sugar worth listening to. 

Public reception of Lustig's new book, Fat Chance, will likely be just as divided. The book repeats and expands on the main point of contention in the sugar wars: whether our bodies treat all calories the same. The old guard says yes: A calorie is a calorie; steak or soda, doesn't matter. Eat more calories than you burn, you'll gain weight. Lustig believes that our bodies react to some types of calories differently than others. Specifically he believes that sugar calories alter our biochemistry to make us hungry and lazy in ways that fat and protein calories do not. As a result, he says, the ubiquity of sugar in the Western diet is making Americans sick, obese, and bankrupt. But Lustig does not stick to explaining his reasoning and raising public-health awareness. "Education has not worked. Labeling has not worked. And they're not going to work," he told me in his characteristically emphatic way. "Education hasn't worked for any addictive substance." According to Lustig, we need to accept that America's obesity problem can't be fixed by a Puritan resolution by each individual to eat fewer calories. To fix America's obesity problem, we need a regulatory framework for selling and serving less sugar-laden food.

When it is realized and further confirmed through scientific studies that sugar is an addictive working at the brain level, more caution is needed to break this vicious hold what ever it may take to accomplish the same. Whether one can make a differentiation between sugar calories and calories derived from fat and proteins is a subject matter of debate, it has been shown conclusively that excess sugar definitely contribute obesity and other life style disorders. Similarly the surge in Diabetes among  populations in the wealthy segment in almost all countries is sought to be linked to excess sugar consumption. It is known that availability of sugar rich processed foods at relatively low cost in some countries drives their consumption upwards and more than what is consumed at home gets into the body through the industrially produced sugar rich products. Naturally the author has a case in demanding for stringent action against the industry through punitive regulatory steps. knowledgeable pundits are predicting that it is a question of time before the food industry is saddled with law suits claiming billions of dollars as reparation by the obese and health compromised people, if action is not taken, NOW and HERE!


No comments: