THE "OMNIPOTENT" CAFFEINE-WHY THERE IS NO OVERSIGHT YET?

Caffeine, which is both a stimulant as well as an addictive substance, is present in beverage crops like Coffee, Tea and Cocoa. As consumption of these beverages increases the alertness of the consumer, there are millions who take them regularly every day though medical experts and health pundits frown upon its consumption by pregnant women and children. According to present thinking an intake beyond 300 mg a day may carry potential health risks for many people and this maximum recommended level is slowly being reduced to 180 mg per day per an adult. Recent reports about some deaths in the US being ascribed to consuming Caffeine loaded energy drinks highlight the piquant situation in which safety agencies find themselves. In absence of scientific evidence that implicates Caffeine as an unsafe food constituent and safe levels at which it can be ingested not arrived at, it becomes difficult to clamp a ban on the use of Caffeine in formulated foods and beverages. This situation seems to be encouraging many processors to use Caffeine as an ingredient in new formulations claiming some or the other beneficial effect for such products. Here is a take on this evolving situation which is receiving attention world over.

In light of new reports linking 5-Hour Energy drinks to several recent deaths, sleep-deprived consumers may need to find another source of packaged vigor. PepsiCo's Frito-Lay has an unlikely alternative: Cracker Jacks. The company is launching a new line of the sugary treats — aptly named "Cracker Jack'd" — that will contain caffeine, Advertising Age reports. The Center for Science in the Public Interest, which has previously battled such consumer products companies as MillerCoors Brewing Company and Airborne, claims the caffeinated Cracker Jacks violate federal food laws. "Boxes of Cracker Jack are famous for having a toy surprise inside," CSPI said in a Wednesday statement. "But what parent suspects that Cracker Jack might come with a surprising dose of a mildly addictive stimulant drug?" CSPI warned that if the government doesn't crack down on the upcoming Frito-Lay product, it could "set off a new craze in which manufacturers add caffeine to more and more varieties of foods and beverages."

Those who oppose use of Caffeine, often considered as a drug, cite the present US Rules which allow this chemical only in Cola beverages which may contain about 72 mg per a serving size of 12 fluid ounce. Unfortunately there is no mention about using Coffee solids or extracts in any food preparation which loophole is being exploited by the industry and there are such products already in the market providing more than 70 mg per a 2 Oz serving size. The argument by the industry that these products are targeted at adult consumers or the level of Caffeine is already declared on the label cannot justify putting in the market such potentially harmful food products. Probably it is time for safety agencies to revisit presence of Caffeine, either used as a chemical ingredient or through coffee solids and extracts and make the law relating to this more explicit.

V.H.POTTY
http://vhpotty.blogspot.com/
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