Wednesday, February 1, 2012


With major cuisines from China, Mexico, India and other countries becoming universally sought after, the national boundaries are getting blurred more and more and the ease of travel across the globe has further accentuated this trend. Restaurants specialized in the traditional cuisines of many countries are springing up every where in the world and there is no dearth of customers for these joints. The explosive development of Food Truck industry, especially in the US, has taken eating experience to a different level with customers patronizing these mobile food caterers in great numbers. It is in this context one has to appreciate the novel approach to catering by an entrepreneur in London with his offer of the foods prepared in his restaurant any where in the world using a renovated Jet fighter acquired from Iraq. According to the claims made by him the foods are much sought after by many celebrities from many countries and he seems to have developed the necessary skill to deliver these foods in prime condition. Here is a take on this new phenomenon.  

"The owner of an Indian restaurant in Britain has bought a fighter jet to deliver his food to celebrity clients across the world. Rob Abdul, 40, who runs the Cafe Taj restaurant in Gravesend, Kent, bought the now abandoned Iraqi warplane with a pilot friend, and has spent 35,000 pounds ($55,000) restoring it. "One thing you cannot do as a businessman is disappoint your customers. I regularly get requests from around the world," Abdul was quoted as saying by the Daily Express. Abdul has previously sent food from his restaurant to the England cricket team on tour to Australia".

One is curious to know the over head cost incurred in supplying food out side England by air and whether the eventual price tag would not be too high. Probably for celebrities who earn thousands of dollars every minute through their talent, any price tag might not be too high. 
Modern food technologies like modified atmosphere packing, freezing, aseptic filling, high pressure processing etc, capable of preserving the quality of food for significantly longer periods, there may not be any technological challenge for the venture. Logistical problems like phyto-sanitary clearance and border controls between countries may still pose some uncertainties, especially under the present security concerns for international travel and freighting. All said, the new initiative deserves to be applauded and it is worth watching the experience of this entrepreneur to guide future developments in this area. 

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