ENSLAVING THE CONSUMER-THE NEW GAME BY FOOD INDUSTRY!

Food industry has a responsibility to protect the health of its consumers by manufacturing healthy products because of the confidence and trust they receive from them unreservedly. Unfortunately this trust is being systematically undermined by practices considered unethical and hostile to consumer interests, at least by a major segment of the industry during the last three decades.  Safety authorities are increasingly being forced to bring in mandatory steps to discipline this industry which seems to be more focused on making easy money at the expense of the consumer. The enormous "money clout" and political patronage from the elected representatives make them immune to any penal action and corrective efforts by the government. The result is massive health crisis that is happening in countries like America where obesity and over weight people make up more than 50% of the population! Scientific data regarding adverse consequences of food additives are systematically suppressed and food standards are diluted through nexus with safety authorities. Now comes the news that American food industry controlled by a few monopolistic giant players have infiltrated into professional organizations for influencing technical decisions by scientists and generate industry friendly data. Here is a take on this unfortunate trend which needs to curbed at any cost 

"Instead of joining the fight against the obesity and diabetes epidemics, the food industry—Big Food—persistently pushes favorable legislation in Congress through aggressive and, more often than not, successful lobbying, as the recent "Monsanto Protection Act" proved. As if this were not enough, Big Food companies such as Coca-Cola, Kraft and Hershey's seem to have also basically taken over the Academy of Nutrition and Dietetics (AND), the largest organization of dietitians and nutritionists in the country. And this is without even mentioning that research has led these companies to learn how to manipulate people's tastes and habits. Public health attorney Michele Simon talks about this in "And now a word from our sponsors: Are America's nutrition professionals in the pocket of Big Food?"—a report that questions the ethics of the Academy's acceptance of such sponsorship. "The food industry's deep infiltration of the nation's top nutrition organization raises serious questions, not only about that profession's credibility, but also about its policy positions," says Simon in the report's summary. Simon's reports that in the past 10 years there has been more than a three-fold increase in sponsorships from the Big Food industry. One of the most loyal AND's sponsor is the National Cattleman's Beef Association, followed by ConAgra, General Mills, Kellogg's and the National Dairy Council. Coca-Cola, Kraft and PesiCo come in next. If it were just because the Academy needs the funds to do its educational outreach, all this might be understandable. But has AND at least established some guidelines about the messages broadcast by the companies to their own people? It doesn't seem so. Paradoxically, the Academy represents itself as an advocate for Eating Right (their public campaign's brand), calling people to make informed choices and to develop sound eating and physical activity habits". 

What will happen to the consumers in the US if this trend continues unabated with many scientists in the pockets of the industry? Are their lives going to be more and more uncertain with practically no choice regarding what they want to eat? Who is to be believed and who are their real friends and protectors? The scientific community as a whole must be ashamed of themselves for this unholy alliance with this dubious industry! Where will the common man go in search of truth? Is a time coming for the consumer to be self reliant in terms of food safety by shunning the processed foods and in stead go back to their kitchens to make their own foods, preferably with organic food raw materials? May be yes.  

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com

DRINKING WATER ANARCHY IN KERALA-WHY NO ACTION ON CULPRITS?

Here is a shocking news item from Kerala, the 100% literate state in the country! The food safety authorities have suddenly woken up to the possibility that water consumed in three of the major metropolitan cities might not be safe. Branded as God's own country, authorities probably were under the impression that God was taking care of the quality of water consumed by His subjects! But the "flash drive" to make a random check undertaken, probably to justify its existence, the agency seems to have unearthed a scam in the water market which at best can be called shameful! Even with limited sampling, it turned out 90% of the market samples were sub-standard and/or unsafe when tested against the specifications laid down for potable water! Here is a take on this unfortunate but condemnable  situation for which the safety authority must be held responsible.  

The three-day drive was carried out from March 21, simultaneously in Kochi, Kozhikode and Thiruvananthapuram, as per the direction of the food safety commissioner. Officials collected 34 samples, including 16 bottled drinking water samples and nine each from tanker lorries and water sources of tanker lorries. The samples were subjected to chemical and biological tests. According to food safety officials, the situation is alarming in Kochi compared to other two cities as 90% samples collected from the city proved unsafe to drink."Both chemical and biological results of water samples collected from Kochi are not satisfactory. The presence of E coli is a major cause of concern. As per the Food Safety and Standard Act it should not be present in bottled drinking water. In the samples there was a minimum of two organisms in 100 ml," said an official with the food safety department in Thiruvananthapuram. Authorities said pH level in samples collected from sources and tankers were above the permitted level of 6.5. The iron and nitrate content in samples were also high. "If pregnant women drink water with high nitrate level, it can cause blue baby syndrome," said the official. Tests showed the presence of E coli in major brands. The presence of E coli in a well at ToshibaJunction near HMT, which is a water source, came to 1,600 organisms/100ml against the permitted level of 10 organisms/100ml. Despite the grave situation, food safety officials expressed their inability to take action against those who supply unsafe drinking, considering the scarcity of drinking water in the city and nearby areas.

After reading the report one gets the impression that the authorities (who else but the FSSAI?) is contented in flashing the results in the media to get publicity while those responsible appear to have been spared. Having misgoverned the country for decades which allowed these food criminals to thrive, exploiting the man-made water scarcity conditions, not bringing to books these perpetrators is nothing but shirking of responsibility. Selling water itself is unconscionable when Kerala is blessed with abundant rains but allowing tainted water to be sold to the unwary citizens is all the more heinous and heads must roll for perpetuating this situation. Such products must be banned in the state and the retailers who deal with such products also must be taken o task. The excuse trotted out against their inability to bring these violators to book is highly amusing that people would be starved of water!. the Government seems to be contented with the "satisfaction" that some thing is better than nothing! Will this be tolerated in any other country but in India? 

V.H.POTTY
http://vhpotty.blogspot.com/http://foodtechupdates.blogspot.com

SUGAR LADEN "HEALTHY" FOODS!-INDUSTRY'S NEW STRATEGY

Any responsible country will spare no efforts to make the lives of its citizens safe from many dangers lurking around them including unsafe foods. In balancing the citizen's right and his well being, reasonable restrictions will have to be put in place on the former so that the public place becomes more secure for the society in general. In the case of food also every country has a legal frame work within which only food handlers, traders and processors will have to work. Lately there appears to be a bias in favor of the industry players in allowing many foods to be made and marketed by them which are patently unhealthy if the scientific yardsticks are strictly applied. Food products containing unusually high levels of sugar and fat are becoming the mainstay of the industry which is exploiting the weakness of consumers to these palate tingling offerings and over a period of time get hooked on to these life threatening products. The result is the wide spread prevalence of food related human disorders like CVD, Diabetes, Hypertension, Kidney ailments etc and there is almost a unanimous view that to day's Obesity epidemic associated with many wealthy countries is mainly due to over consumption of such foods while physical activity of individuals is declining rapidly. Governments are usually reluctant to displease the industry by mandatory restrictions and depend more on persuasion for voluntary action by the manufacturers for improving the health credentials of the products they make and sell. According to the experience in several countries such voluntary actions agreed to by the industry is often a sham and only lip service is made to mislead the governments as well as the consumers. Here is a critique on this on going "ping pong" game between the government and the industry leaving the consumer a silent spectator!

"The nation's largest food and beverage companies are under renewed attack for what critics see as misleading ads for obesity-promoting foods, especially ads aimed at kids. "The trickery that we're trying to stop includes General Mills' false claims that some of its corn-syrup- drenched products are 'natural,' and Coca-Cola Company's deceptive health claims about its Vitaminwater (which would be better called Sugarwater)," the Center for Science in the Public Interest said Wednesday in a release launching its "Stop the Lying Labels" campaign. Industry representatives counter that they have worked to make their products healthier - just as critics have demanded. "Since 2002, we have introduced more than 20,000 new product choices with fewer calories, reduced fat, sodium and sugar, and more whole grains," the Grocery Manufacturers Association said in an e-mail. "We have voluntarily adopted strict advertising criteria" through the Children's Food and Beverage Advertising Initiative."

One of the strategies of war is to give an inch if peace can be brought which may not make any significant loss to the one who makes such a gesture and food industry also seems to be adopting this practice if their promises and performance are closely monitored. There are thousands of products made by the industry which contain very high amounts of sugar, fat and salt and to buy peace with the consumer activists and reluctant government safety agencies either the concentration of these ingredients is marginally reduced or a healthy ingredient is included in the recipe! High pressure promotional campaigns are undertaken to highlight the "sacrifice" made by the industry by changing the "established formula" of the products! It is like adding a drop of "Elixir" to a chalice of poison and claim that the product is better than the original poison!  Probably food industry will learn only when consumers start putting pressure on the industry by banishing unhealthy products from their buying basket and force the government to discipline the industry leaving no option but to make only healthy products. In this endeavor grading of foods based on some scientifically valid scale and printing easily recognizable icons on the label can go a long way to use the consumer force to weed way unhealthy products eventually.

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INDIAN DOSA FOR NON-INDIANS!-A NEW INITIATIVE IN THE US

It is well known that traditional ethnic foods, evolved over centuries in different cultures are slowly fading into history because of gross negligence of this sector of foods by the scientists, modern nucleus families and the governments in many countries. As the so called modern foods (also being criticized as junk foods or low nutrient density foods) are more amenable to mechanization and automation with minimum manual labor, new industries are coming up only for manufacturing these products thereby leaving ethnic foods category to fend for itself. To day these foods are made mostly by road side vendors and small eateries while the main stream food industry produces a vast array of westernized foods like baked goods, extruded products, sugar confectioneries and chocolates, Pitza and pasta products, fried foods like potato chips etc. Take the case of India where it is estimated that there are more than 5000 varieties of traditional foods prepared and consumed at homes as well as small restaurants and hardly a dozen products can boast of technologies compared to those deployed by the organized industry. Against this background the reported attempt by some entrepreneurs of Indian origin to set up a dosa chain in the United States is daring and visionary in nature. There is no reason why they would not succeed looking at their past experience in other service areas and the high confidence they exude. Here is a take on this development in the Indian ethnic food area in the US for which all must wish for the best.

"We met in 2004 in Manhattan," says Sam, adding with a laugh, "We were swimming in the same waters… We are serial entrepreneurs." They dabbled in real estate for a while, before coming up with the idea of a mass-market dosa chain. "Personally this has been a long quest," says Jawahar. "As an Indian living in the U.S., he says it's frustrating to see that Indian food has never really gone mainstream. You see Mexican restaurant chains like Chipotle. But Indian food is always targeted at the Diaspora. And even they can't eat it everyday because it's so rich, creamy and spicy." They suddenly realised there was a market nobody had noticed before. "Saravana Bhavan is successful abroad, but 90 per cent of its clientele are Indian. However, something like Manhattan's 'Hampton Chutney' (which offers dosas filled with everything from arugula to butternut squash) has a 90 per cent non-Indian clientele." Jawahar adds, "The market is ready. The timing is right. Ethnic food isn't necessarily niche anymore. America is at a stage when people want to experiment… You just have to design it right." The product, they decided, had to be fresh, healthy and tasty. But also portable, quick and convenient. Jawahar says, "And all this at the right price. Around seven and a half dollars." So they created a dosa for Americans. The new company 'Soho Tiffin,' which will launch in New York by October with its first restaurant, has been designed so it can expand into a chain of smart quick-service restaurants offering fresh customisable food. "Each restaurant should be able to do 12 to 15,000 of these dosas with a team of 6-8 people. Although we will have a central kitchen, the food will be fresh. Cooked to serve, not pre-cooked. Meats will be grilled and dosas made on site," says Sam.

Indian dosa means different things to different people and since these entrepreneurs are targeting American consumers mainly lot of standardization work will be required before the launch. Taking inspiration from chain restaurants like Chipotle, Tacobell and others which promote ethnic foods of other countries and which have become vastly popular among American consumers, these entrepreneurs want to create a similar chain with trans American foot print. Since they are zeroing on dosa like products with a western "flavor" which can be called fusion foods it may be relatively easier to build the clientele within a short time. One of the major problems would be the manual dosa making process which may not go well with sanitation obsessed American consumer. Probably the mechanized dosa making equipment of CFTRI design might be an ideal one that can make continuous dosas with reasonably good eating quality and high productivity. Those visiting New York area during the end of this year must look up for the new branded dosa in joints proposed to be run under the Soho Tiffin banner! 

V.H.POTTYhttp://vhpotty.blogspot.com/http://foodtechupdates.blogspot.com

DAMNING THE PICKLE!-INDIA'S HYPERTENSION PROBLEM

Pickles and chutneys are part and parcel of Indian diets from time immemorial wile papad is a totally an Indian creation. What is common for these products is the high salt content and since the close linkage between salt and hypertension came to surface these high salt products are receiving close scrutiny from health and nutritionists. During the last few years there have been questions regarding the future of the industry which churn out these products and even this blogger had published a piece on the future of pickle industry in India. While these developments are being driven by the scientific finding that salt intake has to be drastically reduced to prevent the hypertension and cardiac epidemic sweeping through many countries with high salt consumption spreading further taking a heavy toll of human lives. So far no standards are presently available in India with regard to optimum level of salt that can be consumed by Indians under the Indian conditions. But a recent expose on the subject which is referred to below, calls for reducing the salt intake from the reported level of 6-8 gms by 15-20% that can prevent thousands of death due to disorders like hypertension, CVD and Kidney ailments. Here is a take on this issue.     

Experts say that Indians consume up to 6 to 8 grams of salt daily, while the Indian health ministry hypertension guidelines say that only 2.4 grams is recommended. It isn't excess salt intake alone that heightens an Indian's chances of getting hypertension, it's also the Indian build. "Indians have thinner blood vessels than Caucasians, leading to different salt sensitivity among the two groups. Hence, the Indian blood vessel's ability to handle salt is lower than others," said Joshi, who practises at Lilavati Hospital in Bandra. A study done in Chennai in 2007 found that an increased intake of 1.5 to 2 grams of salt was associated with an increase in high and low blood-pressure by approximately 1mm Hg (the unit to measure blood pressure). "The risk of cardiovascular disease rises with blood pressure throughout the normotensive (normal) blood-pressure range and almost 60% of coronary heart disease events and 45 to 50% of strokes occur in those with high normal blood-pressure," said the study conducted by Dr V Mohan of Chennai.Any reduction in salt intake brings about a healthy change as far as hypertension is concerned. The Chennai study, which was published in JAPI (Journal of Association of Physicians of India), found that a reduction in intake of sodium by 1.2 grams daily would lead to a 50% reduction in the number of people requiring anti-hypertensive therapy. The lower intake could also mean a 22% reduction in the number of deaths due to stroke and a 16% reduction in the number of deaths due to coronary artery disease. Incidentally, if one sticks to the traditional Indian diet, hypertension wouldn't be such a problem. Dr Jagmeet Madan, principal of the SNDT College for Nutrition, Juhu, said, "If you stick to the traditional Indian diet, you will never go higher on salt." The problem creeps in when additions creep in to the Indian thali. "Adding chutneys, pickles and papads sends the salt balance haywire," she said. So, processed foods should be kept as "sometime foods" instead of everyday foods.

In India every data has to be viewed with suspicion for its veracity and same is true with regard to salt consumption also. Earlier there were reports that Indians consume on an average 12 gms of salt every day though this information also must be the guess work of some statistcians without doing any representative field survey. In developed countries where commercially processed foods constitute almost 80% of daily diet salt consumption is sought to be controlled through regulating salt in such foods either voluntarily or through mandatory rules. There are campaigns in some countries to sensitize citizens regarding the dangers of high salt consumption and consciously reduce daily intake gradually to levels considered safe. One often wonders whether salt is really as dangerous as being made out currently because for centuries pickles, chutneys and papads were being consumed regularly with no significant health hazards. How this situation has changed now? Is it because of ignoring the traditional foods Indians have been consuming for long and switching over to more and more factory processed foods with high salt content? Food industry world over are known to use the trioka of salt, sugar and fat to make consumers food addicts leading to many of the modern day life style disorders like obesity and others. Now that civilization has come so far depending heavily on processed convenient foods with doubtful health credentials, it is better to be more cautious in consuming food ingredients like salt and follow the guidelines for keeping one self healthy!   

V.H.POTTY
http://vhpotty.blogspot.com/

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ECO-LABELING-CONFUSION WORST CONFOUNDED!

Ever since mandatory front of the pack labeling became a part of the processed food industry landscape, debates continue unabated regarding the sufficiency or otherwise about the information provided on these labels by the manufacturers. Consumers are always happy to get as much information as possible on the label which will help them to make judicious choice while doing their purchase. While the major aspects of labeling cover information with regard to nutrition, weight, manufacturing date, expiry date etc, increased consumer awareness about sustainability issues, water wastage, carbon emission, energy usage etc, appears to be generating an entirely new labeling initiatives broadly called ecolabeling.  As consumers seem to be appreciating such an initiative, ecolabeling is becoming an important consideration in a fiercely competitive market. Unfortunately the ecolabeling field is getting too much crowded with all and sundry offering such certification based on different standards without any uniformity.

"Growing consumer awareness of food production methods and sustainability issues has led to the rise in recent years of ecolabels in the food industry; over 200 seals and logos currently represent some ecological, ethical, ingredient or sustainability attributes in the global food industry. That number is expected to rise in 2013, and the mushrooming number of ecolabels could have adverse consequences, according to specialty research consultancy Organic Monitor. The company will present its latest findings on the global market for ecolabeled food and drink at the upcoming Sustainable Foods Summit. Organic products comprise the bulk of the estimated US $75 billion ecolabeled food and drink market. Most sales are from Europe and North America, which have legally protected organic logos. However, many new organic labels are being introduced in Asia, Latin America and other regions – over 84 countries have introduced national standards for organic products, with most having separate organic labels. The lack of harmonization between these standards is leading to multiple certifications and an exponential rise in organic ecolabels".

Organic foods movement which started about two decades back has achieved tremendous success because of the consumer perception that commercially produced foods by the mainstream industry was ignoring the environment and safety of the citizens while marketing their products. Most ecolabeling to day is focused on such consumers who are more concerned about sustainability of many activities in the day to day life routines. What is appalling is the proliferation of organizations selling their sustainability logos based on different and varying standards resulting in confusion for the consumers for making informed choices. It is against such a background that a need is keenly felt to consolidate various standards and bring about a uniform one for adoption by the entire spectrum of food industry.   

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com

IS THE FOOD GRAIN POLICY OF GOI IN SHAMBLES? APPARENTLY SO!

The food glut scare is giving no sleep to the babus in Delhi who are running helter skelter to find a way to manage the grain stocks, old as well as new, now being procured without inviting Supreme Court wrath or consumer backlash. As there are no long term policies in place governing agricultural production and export, the dynamics of grain flow change from day to day. If exports are allowed to day, it could be banned tomorrow when there are some protests from the people. The crop pattern in the country also is highly skewed with water guzzling crops like Sugarcane, Banana and wineyard grapes getting preference in water utilization policies pursued during the last few years. Immediate concern is whether surplus food grains over and above that is required for domestic consumption between the harvests as well as for food security, reported to be sufficient to feed half the population for an year, can be safely exported without causing any price distortion in the market place. Some experts feel that it is safe to export a predetermined quantity of grains as a part of a long term export policy with flexibility to increase whenever there is too much of a surplus. However a timid government with the 2014 election uncertainties staring at it, does not seem to have the courage to open up grain export for earning valuable foreign exchange. Here is a take on this issue which is a "hot potato" for Delhi to handle comfortably! 

"India should adopt an 'open' policy for food grains exports so that small farmers are benefited from prevailing higher global food prices, Shenggen Fan, Director General, International Food Policy Research Institute (IFPRI) on Friday said. India must also reduce rising food subsidy by 'better' targeting of Public Distribution System, Fan observed. "At present the PDS is not well targeted which is leading to pilferage of food grains. By reducing food subsidy, more financial resources could be allocated for research and development in agriculture," Fan told FE. "India being the biggest the rice exporter must have an open export policy for increasing farm income realistion ," Fan commented. India has emerged as the world's biggest rice exporter in 2012 surpassing Thailand with shipment of around 10 million tonnes after a four year old ban on rice exports were lifted in 2011. He said China may increase the volume of rice import from India in coming years because of rise in cost of farm production. China's total rice import was 2-3 million tonnes from Vietnam and India last year. "It is just a beginning and China's rice import from India could enhance in the coming years with cost of labour, water and land increasing. Also, it is cheaper to import food grains from India instead of providing subsidies to farmers," Fan, the head of the key global think tank observed India has a huge food grain stocks – mostly rice and wheat, due to bumper production last year. The rice and wheat output was reported at record 104.32 million tonnes and 93.90 million tonnes, respectively. Due to US drought, the global food prices are expected to higher and volatile during the year, He said due to uncertainty in supplies of wheat, corn and other crop because of drought in many parts of the world is expected to keep supplies situation 'volatile'. "We need stability in higher food prices as because of lack market access small farmers have not been able to take advantage of the prices," Fan said while predicting that global food prices during the year will be 'high and volatile'. On level of poverty in Asian countries like India and China, Fan observed, "The region as a whole is not on track in meeting the millennium development goal (MDG) of cutting the rate of undernourishment by half between 1990 and 2015." "India accounts for some 217 million or a quarter of all undernourished people globally. As a result, India is likely to miss the MDG target," he said. Calling for hiking investment in the agricultural research, Fan observed that agricultural spending in research and development generally has the largest positive effects on growth and poverty reduction. "For each unit of local currency spent on the agricultural R&D, on average 11 local currency units are returned. For every rupee invested in agri-research in India,Rs 13.5 is returned," a IFPRI study has stated. "Indian government should increase investment in agriculture, rural infrastructure and education as these have high payoffs in terms of raising smallholder farmers' productivity and incomes," Fan noted."

Is it not remarkable that Indian farmer has not failed the country in spite of enormous odds faced by him with severe water scarcity and limited support from the governments at the Center as well in the states and this year also a bumper harvest is predicted? Scores of farmers are starving and committing suicide with a sickening regularity because of many socio-economic reasons and the farm operations are increasingly becoming economically unviable with too many uncertainties. The small land holdings in the hands of small and marginal farmers cannot be expected to generate adequate cash for meeting the daily necessities of life for them. Cooperative model for integrated development of land does not seem to be working except in the case industrial crops like Sugarcane and Banana, that too monopolized by big land holders with powerful political connections. Under these circumstances Government must encourage exports in a big way and utilize the earnings for improving the lots of the poor farmers of India.

V.H.POTTY
http://vhpotty.blogspot.com/
http://foodtechupdates.blogspot.com